Act! is a customer relationship management (CRM) solution that is specifically designed to enhance users’ marketing and sales efforts and expand their customer base. Its tools include contact organization, campaign management, and opportunity tracking. It costs $25 to $200/user/month and is best for businesses that are active in contact outreach.
Act! CRM Pros and Cons
Offers various pricing points that are suitable for all types of budgets
Outdated-looking dashboard and back-end interface
Great customer support
Has too many features that are not commonly used or needed
Easy and simple to use
Who Act! CRM Is Best For
- Businesses that run multiple email marketing campaigns: The program provides a significant amount allocation for monthly emails. Its most affordable plan provides users with an allowance of 10,000 emails per month.
- Businesses that do a lot of contact outreach: The platform assists and reminds users which contact they need to get in touch with daily to ensure that they don’t miss following up on a potential lead.
Act! CRM Pricing
Act! CRM pricing is based on four paid plans: Starter ($25/user/month), Professional ($50/user/month), Premier ($90/user/month), and Ultimate ($200/user/month). The main differences between the plans include the number of monthly email allocation and access to advanced features, such as sales pipeline management, marketing automation, and split testing.
Looking for a free, easy-to-use CRM? Try Freshsales.
*All plans are paid in full at the beginning of the billing cycle.
Act! CRM’s four subscription plans are designed to cater to various kinds of users, giving them the option to choose which one best fits the requirements of their business. They can also opt to subscribe to a free trial to evaluate the performance of the software before paying for a subscription.
The Starter plan offers users with basic, but essential and fundamental CRM tools, such as customer management, task and activity management, opportunity tracking, sales process management, data importation, and email marketing.
The Professional plan includes all the features in the Starter plan plus additional ones, such as account management, sales pipeline management, landing page creator, and drip marketing.
The Premier plan includes all features of Starter and Professional plans and additional ones, such as CRM workflows, advanced lead capture, lead management and scoring, and website activity tracking.
Built for bigger companies with complex CRM needs, the Ultimate plan offers users with advanced features that include progressive customer profiling, split testing or A/B testing, and marketing onboarding sessions.
Act! CRM Alternatives 2020
B2B businesses that need a customizable, robust, and competitively priced CRM with built-in phone
Small businesses that want a CRM with enterprise-class sales and support features
Businesses that want a free, no-frills CRM with basic features and unlimited users
Teams that want a user-friendly and visual pipeline to manage sales
Organizations seeking free lead and management software with integrated reporting
Businesses looking for a robust CRM with a top-notch mobile app
Act! CRM Features
Act! CRM provides users with an extensive set of CRM tools to help them manage their customer relationships better and continuously grow their business. Below are its key features.
Lead and Pipeline Management
The lead and pipeline management feature enables users to keep track of the various stages of their interaction and level of transaction with their potential clients and customers.
Lead and Deal Scoring
The lead and deal scoring feature displays probability to close a deal or level of potential purchase from a customer or client. This enables users to identify which leads to prioritize or which lead needs their urgent attention at a given time.
The contact management feature lets users organize a directory of all their business contacts, including their profile and contact information as well as social media profiles.
The task management feature allows users to track the progress of their various tasks and projects, enabling them to be on top of their responsibilities and never miss critical action points in servicing their clients.
Email Tracking and Automation
The email automation feature enables users to stay on top of all their email tasks, from setting send-later emails to tracking read receipts, helping them to efficiently follow-up with their leads and customers.
Third-party integrations let users seamlessly integrate other apps they use, such as marketing automation, ecommerce, file management, social media, landing page builder programs, among others.
Which CRM Provider Is Best for You?
Most Helpful Act! CRM Reviews
Most Act! CRM reviews found online are positive. Users highlighted its efficient contact management feature, customer database functionality, and reliable customer support. Concerns raised by users include buggy user interface and outdated look.
Efficient in managing contacts and maintaining customer profile database
“What I like most about Act! CRM is that it synchronizes all the contacts of my iPhone easily, as well as automatically send reminders before 30 minutes of my appointment with customers. Act! CRM has become a valuable database of information for our team, storing all types of customer and company information that we can use for various purposes.”
User interface looks outdated and needs improvements
“The entire user experience is an absolute nightmare. The features are clunky and limited. They released a browser version that should be labeled “beta.” The cloud version of the software is buggy and does not support many important features.”
Act! CRM Frequently Asked Questions (FAQs)
How does Act! CRM help users automate their marketing processes?
Act! CRM enables users to create targeted contact lists and manage email campaigns based on specific criteria for more effective client outreach. It also allows them to share marketing campaigns on various social media platforms to increase their company’s online visibility.
How does Act! CRM help users manage leads and opportunities?
Act! CRM helps users identify their most viable prospects using lead scoring tools, such as surveys, online forms, and website interactions. The most promising contact leads are grouped in the Act! CRM database for easier communication and engagement.
How does Act! CRM help users get onboarded?
Act! CRM has an extensive Resource page that provides users with helpful information on how to improve their sales and marketing efforts through the use of their platform. It includes a regularly updated blog, customer success stories, and industry updates.
Our Top CRM Provider Picks
If you aren’t sure if Act! CRM is right for you, this article on the 10 Best CRMs for Small Business is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and ease of use.
Disclaimer: The following information was provided by Act! CRM and does not necessarily reflect the views of FitSmallBusiness.com.
What is act! CRM?
Act! makes it easy for businesses to grow, delivering proven CRM and powerful Marketing Automation, the ultimate toolset. The Act! portfolio also includes Act! 365, purpose-built for Microsoft Office 365 users looking for simple CRM with integrated email marketing. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.
act! CRM News & Activity
Your trusted CRM choice just got better. Recent innovations include:
– The new Act! Growth Suite, Marketing Automation and CRM all in one, providing everything you and your team need to successfully run and grow your business.
– Dynamic sales pipeline management
– 170+ mobile responsive Marketing Automation email templates
– Custom tables & Industry Template Library
– Office integration for Chrome™ users
– Compatibility with Office 2019 & Windows Server 2019
– Act! Companion card reader, heat maps
– & more
act! CRM Customer Service
Act! has you covered with a variety of customer support options available to active Act! subscribers but also many free resources like blog articles, ebooks, guides, a knowledgebase that gives you access to FAQs, product downloads, webchat, phone support and training videos.
act! CRM Unique Features
Purpose-built for small and midsized businesses, Act! Growth Suite provides the ultimate toolset to build relationships, maximise engagement, and drive business growth with:
– Rich customer management
– Powerful Marketing Automation
– Dynamic sales pipeline management
– Actionable business insights
– Act! Companion mobile app
– Act! Connect to stay connected with hundreds of popular apps