ActiveCampaign is an email marketing, marketing automation, and customer relationship management (CRM) tool that helps businesses turn leads into customers by automating and accelerating sales campaigns. Its features include personalized email marketing, contact management, audience segmentation, and website messaging. Its pricing starts at $15 per month and is best for small to medium-sized businesses.
ActiveCampaign Pros and Cons
Logical and intuitive user interface
Weak CRM capabilities
Powerful automation features
Limited language support
High deliverability rate
Who ActiveCampaign Is Best For
- Small and medium businesses: It provides a single platform to manage and monitor email campaigns as well as automate marketing workflows.
ActiveCampaign pricing is divided into four subscription plans: Lite (starts at $15/month), Plus (starts at $70/month), Professional (starts at $159/month), and Enterprise (starts at $279/month). The main differences between the plans include the number of users and access to premium features, such as sales automation, predictive sending, and a dedicated account representative.
Starts at $15
Starts at $9
Starts at $70
Starts at $49
Starts at $159
Starts at $129
Starts at $279
Starts at $229
*Annual plans are paid in full at the beginning of the billing cycle.
The cost of the plans depends on the number of contacts. It starts from 500 contacts up to 100,000 and above.
ActiveCampaign offers a Lite plan that comes with unlimited email sending. It supports up to three users and allows them to send email marketing messages, newsletters, subscription forms, auto responders, and the like. It also comes with marketing automation, contact importation, and reporting.
ActiveCampaign’s Plus plan includes everything in the Lite plan and provides access for up to 25 users. It also comes with ActiveCampaign’s CRM and sales automation services as well as lead and contact scoring, short message service (SMS) marketing, and custom user permissions.
The Professional Plan offers everything that comes with the Plus plan, with the addition of predictive sending, predictive content, and win probability. It also includes conversion performance reporting, split automation, and site messaging. It comes with advanced support services like in-depth onboarding consultation and automation strategy consultation. It supports up to 50 users.
The Enterprise plan, ActiveCampaign’s most advanced plan, comes with everything included in the Professional plan. It supports an unlimited number of users and offers custom reporting, custom mail server domain, custom domain, and a dedicated account representative. Users of this plan get free design services and free social data.
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
ActiveCampaign offers tools for email marketing, marketing automation, CRM, sales, and messaging. It also has a built-in machine learning that helps users analyze data and make better business decisions. Its key features include A/B testing, drip campaigns, auto responders, template library, predictive sending, and subscriber management.
ActiveCampaign lets users segment their subscribers into different categories and send only emails and messages relevant to a particular audience segment. They can also tag a particular segment automatically, depending on previous interactions. This allows businesses to engage more with their subscribers because the messages give them the right information.
ActiveCampaign allows users to perform split testing for up to five different emails at the sign time, to find the best combination of subject line, content, images, and call to action (CTA). It also allows them to split test automated workflows to determine which funnels make the most sense for their business goals.
Lead scoring lets ActiveCampaign users track engagement with their subscribers and lets them know who to follow up with to increase sales. Team members also get notified when leads are heating up, and managers can trigger email notifications automatically and assign tasks based on lead score changes.
Most Helpful ActiveCampaign Reviews
Those who gave ActiveCampaign reviews online commented that it is very easy to use and that its user interface is well-organized. They like its automation features, saying that those are easy to set up and monitor. Others, however, disliked its clunky CRM features, noting that it does not have the flexibility of other platforms.
Easily customizable system
“We love how customizable ActiveCampaign is. Every small change or tweak you could want is available and you are in complete control of the communications that go out to customers. I love how easy it is to customize a customer’s experience and to move them within automations and lists.”
Weak CRM features
“I would like the CRM to have more capacity for more uses, and I would also like the software to have an option to send emails out of automation to the lists.”
ActiveCampaign Frequently Asked Questions (FAQs)
What kind of reports does ActiveCampaign produce?
ActiveCampaign provides essential data reports that include information on the total number of email opens and reads as well as emails that were not opened at all.
Which payment methods does ActiveCampaign accept?
ActiveCampaign accepts payment made using Visa, Mastercard, and American Express. Subscribers to the annual plan may also pay using PayPal, check, or wire transfer.
Can users copy or share workflow automation?
Users can create a copy of an automation workflow previously used. They can then reuse the same automation rules when creating a new one, or they can share the copy of the workflow to another ActiveCampaign user.
Our Top Email Marketing Software Picks
If you are not certain whether ActiveCampaign is right for you, this article on the 6 Best Email Marketing Software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.