Airtable is a customer database software that allows teams to collaborate and manage tasks in real-time. It also functions as a project management tool featuring a spreadsheet interface to organize workflows. It offers a free plan, and pricing for its paid subscriptions start at $12 per user, per month. It is best for businesses that want to organize data into customizable spreadsheets as well as teams with very complex workflows.
Airtable Pros & Cons
Has a free plan
Has a steep learning curve; the interface can be overwhelming as there are a lot of possible customizations
It is cloud-based and can be accessed using mobile devices
Access to premium features can get expensive as the pricing is on a per-user basis
Offers many database templates (for customer relationship management (CRM), product inventory, project tracking, and so on)
Who Airtable Is Best For
- Businesses that want to organize data into customizable spreadsheets: Airtable is a highly flexible platform that works like a spreadsheet. You can manage your data into rows and then customize field types according to your set parameters. To organize your files better, you can also add attachments, notes, and check boxes, among others.
- Teams with more complex workflows: Airtable has an enterprise plan that supports teams requiring unique and sophisticated workflows. Its white glove services come with a dedicated customer manager for handling complicated processes and growing teams.
- Small businesses that want to manage and track their projects, but are on a tight budget: Airtable has a free plan that offers all the essential tools you need to manage and track your projects. You can create and view your project in different view options. You also get 2GB of attachment storage space per base.
Airtable’s pricing ranges from $12 to $24 per user, per month. It also offers a Free version and an Enterprise plan. The main differences between the plans include the number of records, storage space, duration of revision history, and access to premium features like blocks (modular apps), color and styling options, and unlimited workspaces.
Individual users, small teams, and startups
Growing teams that need basic tools to organize workflows
Large teams that require advanced collaboration tools
Large teams that have complex workflows
(Rows in a Spreadsheet)
Attachment Storage Space
Revision and Snapshot History
Advanced Calendar Features
Dedicated Customer Success Manager
*Annual plans are paid in full at the start of the billing cycle.
All plans give you access to an unlimited number of bases (databases). Also, there are five types of views to choose from: grid, calendar, form, Kanban, and gallery.
Airtable offers a 50% discount on its Plus and Pro plans to qualifying nonprofits and educational organizations.
Free & Plus Plans
The Free and Plus plans offer all the essential features that you need such as rich field types (file attachments, check boxes, and drop-downs) as well as real-time collaboration and commenting. You also get access to web, desktop, iOS, and Android apps, along with email support and a self-service knowledge base.
The Pro plan is an upgraded version of the Plus plan. It has advanced features like additional color and styling options, custom branded forms, personal and locked views, password and domain restricted shares, field and table editing permissions, and priority support response. If there are new feature releases, Pro plan users will also get early access to them.
The Enterprise plan’s offerings are very similar to the Pro plan. The Enterprise option, however, is focused on providing custom-built collaboration needs for more complex workflows. Along with the lower plans’ features, it provides Security Assertion Markup Language (SAML)-based single sign-on (SSO), federated company account, payment by invoice option, enterprise-wide admin panel, enhanced deletion recovery, and individualized onboarding and training.
Airtable Alternatives 2020
Customer Data Software
Businesses that want the best combination of features at an affordable price
Has a free plan; premium plans starting at $19 per user, per month
Organizations that want a database with built-in project management tools
Has a free plan; premium plans starting at $35 per month
Visual learners who want multiple ways to view projects such as Kanban, timeline, calendar, and map views
Starting at $10 per user, per month
Entrepreneurs and store owners who want a database with built-in ecommerce tools
Starting at $9 per month
Businesses that have complex sales processes
Starting at $29 per user, per month
Airtable is a highly customizable platform that you can use to manage and organize products, projects, teams, content, customers, and more. It lets you create workflows that are specific to your processes. Below are some of its most important features:
Airtable’s rows are called records. Similar to a normal spreadsheet, you can filter them based on your set parameters. Creating records allows you to manage your tasks more efficiently as you can add notes, tasks, and images as well as assign project leads, categories, status, and due dates.
A base is a collection of tables reflecting a single project, process, or workflow that you collaborate on with your team. It works like a database that can store your customer’s information, client details, product inventory, and other tasks that you handle.
Blocks are modular apps that you can mix and match to create unique workflows. You can add charts, custom layouts, time-saving integrations, and other third-party tools. As you integrate these apps to your base, you can visualize data, generate analysis and insights, as well as improve collaboration.
Most Helpful Airtable Reviews
Most Airtable reviews found online are positive. Users commended its ability to store databases for varying purposes, e.g., for personal projects, to keep track of clients and customers, and more. They also liked its great collaboration tools that help them improve their workflows and get easy access to information and project status when needed.
While many users appreciate the customizations that Airtable offers, some find it overwhelming, especially for beginners. A few users added that it could take a while to get used to it and that it has a steep learning curve. However, it is important to note that the company offers a help center, webinars, and other resources to maximize the use of the software.
It functions like a spreadsheet, with more functionalities & integrations
“Airtable is a great alternative to using a standard spreadsheet solution such as Excel or Google Sheets. It allows for way more visual customizations that can take your data to the next level. There are nice additional features such as the ability to create forms and viewing data in calendar or Kanban views.”
— Jason Wolbeck
Adding many tasks & projects to your dashboard can get overwhelming
“The number of tasks available in Airtable can be overwhelming, baffling some less-experienced users. Airtable is not fully synchronized with other schedules, for example, from Microsoft, hindering the realization of projects. The application of this software for mobile devices is not so optimized, and the desktop version does not have some very useful features, such as statistical graphs.”
— Vicky Watson
Airtable Frequently Asked Questions (FAQs)
Is it a secure platform?
Yes, it is. To maintain privacy and security, all data sent to and from Airtable’s servers are encrypted. Its content is protected using a 256-bit SSL/TLS (Secure Sockets Layer/Transport Layer Security) encryption.
Is there an offline mode available?
No. Currently, there’s no offline access to Airtable. However, if you need to access your files outside the platform, you may do so by exporting them as CSV files.
How can I upgrade or downgrade my plan?
Only the workspace owner is entitled to upgrade or downgrade an Airtable plan. To facilitate this action, you simply need to go to your workspace settings page. Then, click on “change billing plans” and choose which option you want to continue with.
Our Top Customer Database Software Picks
If you are not sure if Airtable is right for you, this article on the best customer database software is a review of our top choices. Our team analyzed dozens of tools and narrowed down our recommendations based on price, customizability, ease of use, and customer support, among others.