BoomTown is a real estate lead generation software that offers internet data exchange (IDX) websites and customer relationship management (CRM) solutions. It also provides lead assignment, task management, and real estate advertising tools. It costs $750 to $1,750 per month. It is best for real estate agents who want to target leads per area and those who want to gather in-depth lead information.
BoomTown Pros & Cons
Extensive lead generation and nurturing features
Expensive for individual agents and small teams
IDX updates listing data every hour
Limited website design options
Provides comprehensive lead insights
Who BoomTown Is Best For
- Real estate agents looking for leads in specific areas: BoomTown enables you to target your real estate ads and email marketing campaigns in certain neighborhoods, cities, and states.
- Real estate businesses that want in-depth lead information: By adding questions on your IDX website—which will be answered by prospects—you can gain insight on your leads’ location, buying and selling timeline, and other homes they want to sell.
BoomTown’s pricing for its four plans ranges from $750 to $1,750 per month. The platform also charges a setup fee that ranges from $750 to $1,750, depending on the plan you choose. Other fees include additional calls and texts to leads, as well as an optional lead qualification feature called Success Assurance.
Individual agents and small teams
Real estate teams that want to expand their lead database
Growing real estate teams
Brokers who are into multiple markets
Up to 3
Up to 5
Up to 10
Text + Call
$1,050 per month for 50 leads
$1,475 per month for 75 leads
$2,350 per month for 150 leads
$2,650 per month for 200 leads
Connect Multiple Websites
The Launch plan gives you access to basic features, including consumer websites, ads, predictive customer relationship management (CRM), lead distribution, marketing automation, and a mobile app. You also have access to a lead generation service, which provides assistance from real estate experts to make sure that you’re continuously generating new business opportunities.
IDX websites under this plan have an option to add more property searching tools, such as property maps, side-by-side comparisons, school ratings, price history, and mortgage calculators. If you’re using the platform’s lead generation service, it also diversifies your lead sources using multichannel marketing campaigns.
Grow plan provides a more comprehensive CRM tool that can create follow-up plans for your leads. You can also integrate with third-party marketing and transaction management software, such as BombBomb, DotLoop, and BrokerMint.
To attract more clients, subscribers under this plan can tailor their IDX websites according to their specific branding guidelines.
The Advance plan can centralize data from multiple websites and markets. A brand-level site also automatically funnels your leads into the service area sites that are most relevant to them. Accounts under this plan also have access to comprehensive reports for multiple offices and websites. These reports provide insights on how much traffic your websites are getting and where that traffic is coming from, among other things.
BoomTown Alternatives 2020
Real Estate Lead Generation Software
Best for real estate agents seeking buyer or seller leads exclusive to their ZIP code
Agents building a website with lead generation using Google Ads and Facebook ads
Agents seeking a free CRM with lead generation from Zillow
Agents seeking leads and outsourced, professional marketing support
Real estate agents interested in non-mainstream leads like foreclosures, expired listings, and FSBO listings
BoomTown’s features are focused on helping users generate real estate leads and building relationships with them. Below is a list of its main features.
BoomTown allows you to create IDX websites with property search and comparison tools. Visitors can filter their searches according to geographic location, price ranges, and the number of bedrooms and bathrooms. You can also add qualifying questions that determine your lead’s location, buying and selling price and timeline, and whether or not they have other homes to sell. Moreover, users can create subdomains for their agents.
Through BoomTown, you can create Google and Facebook ads that target specific locations. It also auto-imports your leads from Zillow and Realtor.com. If you want to focus on growing your relationships with your prospects, a lead generation team can deliver new leads to you from their own search, mobile, and display advertising campaigns, as well as shopping, Google Analytics IQ, and digital sales campaigns.
Real Estate CRM
BoomTown’s CRM automates lead distribution either by applying a round-robin system or assigning leads to whomever is on duty. It also enables you to generate predictive lead insights, keep tabs on listings, and match properties with suitable buyers. As for lead nurturing, you can segment your leads, automate emails and texts, and track lead activity.
NOW Mobile App
NOW, BoomTown’s mobile app, enables you to communicate with leads and determine those who need immediate response. You can also track tasks, schedule reminders, and generate insights on lead engagement. Conversations made on the mobile app are automatically recorded on the CRM.
Which Real Estate Lead Generation Software Is Right for You?
Most Helpful BoomTown Reviews
Upon reading BoomTown reviews online, it is evident that users find it helpful in running their real estate business operations. Many said that it has a user-friendly interface for managing leads and communications. Some added that its automated drip campaigns and auto-responders have streamlined their lead nurturing efforts. However, others complained that the mobile app does not have access to all of the software’s features.
BoomTown makes it easier to organize leads
Users who gave positive BoomTown reviews said that the platform made it easier for them to manage and view lead interactions. Some added that its alerts help them accomplish all of their tasks in a timely manner. A few also said that its drip campaigns and auto-responders make lead nurturing easier.
Its mobile app doesn’t have all of the features included in its desktop counterpart
Users who gave negative BoomTown reviews said that the mobile app is not as functional as its desktop-based software. Some also wished for the ability to send listings through multimedia text messages.
BoomTown Frequently Asked Questions (FAQs)
Does BoomTown offer coaching services?
Yes. BoomTown has two kinds of coaches: partner and peer coaches. Partner coaches are industry leaders who can help you strengthen teamwork within your agents, develop strategies, and expand your business. Peer coaches are more focused on helping you improve lead conversion, onboard new agents, achieve lead generation goals, and incorporate BoomTown into your team culture.
Does BoomTown offer market exclusivity?
No. BoomTown does not offer blanket exclusivity on real estate markets. However, the platform is focused on providing high-quality leads to its users.
How can I contact BoomTown’s customer support team?
You can reach BoomTown’s customer support team through phone, email, or by filling out an online form. Phone support is only available during business hours.
One notable thing about BoomTown is its expensive pricing compared to its competitors. Agents find its starting price of $750 too expensive for small teams and individual agents. However, it does provide an extensive set of lead generation and nurturing tools, as well as in-depth insights that would help you determine the best approach to growing your relationship with each lead.
If you are not sure if BoomTown is right for you, this article on the best real estate lead generation companies is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, advertising, lead nurturing capabilities, and support.