Brandwatch is a social media monitoring and brand management tool for businesses of all sizes. It provides users with consumer data to track their online presence and helps them look for the best influencers for their brand. This article covers Brandwatch reviews and pricing. Ready to get started with Brandwatch? Request a demo.
Brandwatch pricing is not published on its website. However, according to a third-party site, its pricing begins at $800/month for 10,000 mentions. Its main features include unlimited queries and users, historical data, data storage, and analytics. Interested users may contact Brandwatch’s sales team to obtain a customized quote based on their specific business requirements.
Ready to get started with Brandwatch? Request a demo.
Summary of Positive Brandwatch Reviews
Users who gave positive Brandwatch reviews online commented that it is a very good enterprise-level tool, especially for those who prefer a data-driven user interface over one that’s more visually oriented. They also liked its customization options which allow users to maximize the suite to fit their needs. Some also commented that the platform is fast and adaptable.
“Brandwatch is the perfect listening tool for the user that wants to have as much control over their platform as possible. Customizing your own queries takes some practice, but once you understand the right things to search for, you can build out searches that can range from broad complete brand views down to the most granular data you could want.”
Summary of Negative Brandwatch Reviews
Users who gave negative Brandwatch reviews online commented that its pricing is steep, adding that it is not always a viable option for small businesses. They also said that some of its features are not always accurate. They also noted that users who have never used social listening tools will find the tools difficult to use at first, especially if they do not know the necessary keywords to build a query.
“Brandwatch is a little pricey for some businesses. I also think it’s a little slow, but that will change as the data archive grows. The influence scores are not great, and the sampling is also a little opaque.”
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Check out the list below of some of Brandwatch’s features:
- Enterprise-class suite
- Consumer research
- Influencer marketing
- Social advertising
- Live data reports
- Sentiment analysis
- And more
What is Forsight?
Forsight is Brandwatch’s artificial intelligence (AI)-powered consumer insights feature. It allows users to filter through massive, noisy data sets, and surface impactful insights that can help drive their business decisions. It also alerts them when there are shifts in volume, sentiment, or audience profile so that they can take action on such changes.
How will merging with Crimson Hexagon affect customers?
All customers of both platforms will continue to receive the products and services they are paying for and will be managed by the same teams. However, by October 2019, there will only be one integrated product, Brandwatch, which can be accessed by all existing Brandwatch and Crimson Hexagon subscribers. All features previously available to Crimson Hexagon will continue to be available in the new integrated platform.
Here is a list of some of Brandwatch’s popular integrations:
Have you read these Brandwatch reviews and are still not sure if it’s the right fit for you? Read our reviews of all top social media monitoring software or check out one of these three Brandwatch competitors.
4.5 out of 5 stars
4.8 out of 5 stars
4.7 out of 5 stars