Buffer is a social media management software that allows users to build their audience and grow their brand on social media. It helps them draft, schedule, collaborate, and publish content across their social networks. It also enables them to schedule posts and track the performance of their content online. Pricing ranges from $0 to $99/month. It works best for small businesses that want a straightforward post scheduling tool.
Buffer Pros and Cons
More cost-effective compared to competing services
Social media monitoring features are offered and priced separately
Built-in image creation tool
Limited social network integrations
Easy to use
Who Buffer Is Best For
- Small businesses that want a straightforward post scheduling tool: Unlike its competitors, Buffer offers a straightforward post-scheduling tool that can be used to curate social media content. You can plan and publish content all from a simple dashboard. Also, its pricing scheme works for small businesses that do not need extensive social media monitoring or social listening tools.
Buffer’s pricing for publishing and scheduling posts, called Publish, ranges from $0 to $99 per month. The main differences between the plans include the number of users, social accounts, and scheduled posts per social account as well as access to premium features, such as full report history and team management.
Looking for something less expensive? Check out Hootsuite.
Last updated on 04/07/2020
*Annual plans are billed in full at the beginning of the billing cycle.
Aside from Publish, Buffer also offers two other products: Reply, which is used to interact with audiences and reply to social conversations―ranges from $50/month to $225/month―and Analyze, which is used to measure the performance of social media content and ranges from $35/month to 50/month.
Buffer offers a basic free plan limited to one user only. The user can manage up to three social accounts and can schedule up to 10 social media posts per month.
The Pro plan is also limited to one user. The user is allowed to manage up to eight social accounts and can schedule up to 100 posts per social account per month. Users of this plan can create different posting schedules per connected social accounts. Posts can also be tailored for each social network. Subscribers are given access to Buffer’s browser extension, its iOS and Android apps, more than 60 third-party integrations, and two-factor authentication.
Buffer’s Premium plan gives up to two users the ability to manage up to eight social accounts. They can use it to schedule 2,000 posts per social account per month. In addition to the features included in the Pro plan, subscribers of this plan also get access to Buffer’s Instagram hashtag manager, Instagram Stories posting and scheduling, and Instagram Shop Grid. Subscribers get full history access to reports about their social media posts as well as team management features.
The Business plan can be used by up to six users to manage up to 25 social media accounts. Like the Premium plan, it also limits the scheduled posts to up to 2,000 posts per month. It comes with the same features offered in the Premium plan.
Buffer Alternatives 2020
Social Media Management Tools
Small businesses that want a comprehensive digital marketing agency with flexible services and competitive pricing
Has a free plan; premium plans starting at $29 per month
Businesses looking for a free, straightforward, and easy-to-use organic social media scheduler
Has a free plan; premium plans starting at $12 per month
Businesses requiring in-depth analytics and user insights
Starting at $79 per month
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Starting at $49 per month
Those using social with the goal of generating leads
Starting at $19 per month
Buffer offers products which can be used to post and schedule content on social media, reply to conversations online, and to monitor a brand’s social media performance. Its key features include Publish, Reply, and Analyze.
Buffer’s Publish module can be used to plan, collaborate, and publish content on social media accounts. This helps drive meaningful engagement and increase a brand’s growth. It integrates team management tools that can be used to coordinate team efforts and implement social media marketing campaigns.
The Reply module can be used to respond to social conversations, resolve customer concerns, and engage directly with audiences. Similar to customer care platforms, individual members of the team can reply to all social conversations and support requests across multiple social media networks. It can also be used to assign conversations to particular members of the team.
The Analyze module is used to measure social media performance, create reports, and get recommendations on how to increase reach, engagement, and sales. It integrates reports across social media channels and presents them in a single analytics dashboard.
Most Helpful Buffer Reviews
Almost all users who wrote Buffer reviews online like it for its ease of use and its simple user interface. Many reviewers find its scheduling feature straightforward and useful. While some rave about its affordable rates, some have also reported that adding more users can be expensive. Others also wished for more robust monitoring and analytics features.
Excellent post scheduling feature
Buffer is excellent at scheduling our social media for Instagram and Facebook. Instead of looking up photos and posts each day, we can load them all a day, week, or even month in advance.”
Monitoring tools are not robust enough
“The only place Buffer shows weakness is in the custom monitoring on a single page. Hootsuite lets you have multiple filters, all in one place, but it’s not too big of an issue if you’re a smaller company without an overload of social media posts coming through.”
Buffer Frequently Asked Questions (FAQs)
What Facebook metrics data are available on Buffer?
Buffer pulls metrics from Facebook’s Graph API. It provides details of the following metrics in a table format: posts, post reach, post impressions, page and post impressions, link clicks, reactions, comments, shares, engagement rate, engaged users, new fans, and total fans.
Does Buffer offer a discount for nonprofits?
Buffer offers a 50% discount on all plans for nonprofit organizations. To qualify for the discounts, you can grab a copy of your nonprofit documentation and send a nonprofit request to Buffer.
Which social networks can I connect to Buffer Publish?
Buffer Publish can be used to publish content on the following social networks: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Our Top Social Media Management Software Picks
If you are not sure if Buffer is right for you, this article on the best social media management tools is a review of our top choices. Our team analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social and narrowed down our recommendations based on cost, features, and ease of use.