Cision is a comprehensive public relations (PR) and communications platform that offers press release distribution, influencer outreach, and social posting services. It helps companies boost online presence by facilitating communications releases, targeting the right channels, and managing campaigns. Its reported pricing is $5,700 per year, and it is best for communications professionals and social marketing practitioners.
Cision Pros and Cons
Comprehensive PR campaign platform
Useful analytics and insights
Outdated contact information database
Includes social media management features
Faulty automated search function
Who Cision Is Best For
- Communications professionals: It offers a comprehensive PR platform that allows users to target news channels, influencers, and even social media users directly.
- Social marketing practitioners: It provides social media management features that allow users to schedule posts and monitor social media campaigns.
Cision pricing details are not published on its website. However, according to a third-party site, it costs $5,700 per license per year to access its media database. Additional user licenses are also available at $1,275 per user per year. Those interested may contact Cision for a customized quotation based on their business needs.
Cision Alternatives 2020
Press Release Distribution Service
Teams that need extensive support and guidance via industry-leading customer service
Companies that need the widest distribution for a low price
Businesses that want a professional review of their press releases before distribution
Cision offers targeting, engagement, integration, and monitoring features that can help users with their online campaigns. It provides users access to its media contacts database, which users can utilize to target influencers or journalists covering their subject area. It also provides multichannel press release distribution, personalized email outreach, and social media management and monitoring.
Cision helps users connect with more than 1 billion possible social media influencers that can help them promote their brand. Its search function allows users to filter results depending on their target market or their relevant subject matter. Its machine-learning platform also provides users with recommendations on possible influencer connections.
Social Media Management
The Cision dashboard has an integrated social media management function that allows users to post directly from the platform to various social media platforms. It allows users to connect up to 10 social media accounts and manage all connected accounts using the Cision platform. Users can also configure posts in advance and schedule them for posting at a later time.
The Cision platform lets users track brand mentions in real-time and monitor stories across the web. It provides editable metrics for the brand and their competitors’ mentions in broadcast media, print, and online news wires. Social media monitoring is also included, which helps users identify online conversations and influencers that impact the user’s brand.
Which Press Release Distribution Service Is Right for You?
Most Helpful Cision Reviews
Those who gave Cision reviews online commented that it is a comprehensive tool for media and influencer outreach. They like that it gives users access to both traditional media practitioners, journalists, and other media contacts as well as social media influencers and bloggers. Others, however, have difficulty using its dashboard. Some also complained that it is expensive.
All-in-one PR solution
“Cision offers marketing and communications professionals an easy to use, all-in-one solution for their needs. In my agency, we use Cision’s PRNewswire service for press release distribution as we see this product as the best one out there.”
One user reported that while it provides a lot of contact information, the service itself is expensive. She added that this works for big PR initiatives, but some businesses may find it hard to validate such an expense.
Cision Frequently Asked Questions (FAQs)
How can Cision users search for possible influencers?
Users can search for influencers and media practitioners by interest, expertise, or demographic. The platform would automatically show the profiles of the influencers who are sharing content related to the user’s search keyword. It also uses machine learning to recommend additional influencers that the user may connect with.
What kind of analytics does Cision provide?
Cision’s automated analytics help users understand how media mentions, competitors, and the industry are impacting the web traffic to their site or those of their competitors. Ir provides information like prominence scores, impact scores, and social sharing effects.
Does Cision track the performance of media content?
Cision has a feature called ImageIQ to validate visual monitoring. Users can identify, track, and analyze images with ease to gain insight into how visual content drives purchases without the need for text, hashtags, or metadata.
Our Top Press Release Distribution Service Picks
If you are not certain whether Cision is right for you, this article on the 6 Best Press Release Distribution Services is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on cost, word count, formatting, reach, and customer service.