Cognism is a lead generation software designed for sales professionals and teams. It utilizes artificial intelligence (AI) to help users identify and connect with sales prospects and reach revenue targets. Its prices are customized, and it’s best for small to medium-sized businesses.
Cognism Pros and Cons
Easy to use
Generated contact list contains unverified details
Responsive support team
Real-time updates are inconsistent
Integrates with many CRM and sales management software
Who Cognism is Best For
- Small to medium-sized businesses: Its simple user interface enables teams to identify the right type of customer for their products and quickly access a global database of potential clients.
The Cognism pricing guide isn’t provided on its website, but a third-party site stated that its fees start at $1,000 per month. It has two main products: Cognism Prospector and Cognism Refresh. Those interested may visit the vendor’s website to request a demo.
Cognism Prospector uses the brand’s patented Revenue AI technology to power its lead generation and outbound sales automation solution. It helps users find their next business opportunity out of a global database of 400 million business-to-business (B2B) profiles.
Cognism Refresh also uses Revenue AI—mainly to seek out stale data and fill in missing gaps in current customer relationship management (CRM) records. Its goal is to provide users with fresh information that can be used to source new business opportunities.
Cognism’s lead generation and sales prospecting tools are designed to help users easily and quickly identify and connect with potential clients in order to achieve revenue targets. Here is a list of some of Cognism’s features.
Automated Lead Generation Campaigns
It uses its patented Revenue AI technology to help users create buyer personas, connect with potential clients, and spot sales opportunities.
Cognism automatically generates relevant contact data on a user’s target market from its vast global database. These include the company name, key persons’ names, their roles, experience, email addresses, and phone numbers.
Its easy-to-use dashboard can be customized to show only the data that users need so that they can focus on making key business decisions instead of sifting through unnecessary details.
Data gathered and emails distributed through Cognism are fully GDPR (General Data Protection Regulation), PECR (Privacy and Electronic Communications Regulation), and CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant.
Most Helpful Cognism Reviews
Users who gave positive Cognism reviews said that its user-interface is easy to understand and use. Others mentioned that its customer support team is very helpful and responsive. On the other hand, users who gave negative Cognism reviews noted that that it is expensive and that some of the contacts collected are incorrect.
Great customer support
Users who gave positive Cognism reviews like that its customer support staff respond quickly to inquiries and are proactive in giving tips and guidance. They also said that this positive relationship helped them understand the software better and use it more efficiently to increase sales revenue.
Some contacts are outdated
Users who gave negative Cognism reviews commented that its real-time updates are not regular and consistent; adding that while it provides plenty of prospects, some of these have outdated information. They also noted that though it has plenty of useful features, its fees can be pricey for small businesses.
Cognism Frequently Asked Questions (FAQs)
Does Cognism offer a free trial?
No, it does not, but you may ask questions during the demo.
Which email providers does it integrate with?
Cognism integrates with any email provider, including Gmail and Microsoft Outlook.
Which CRM software are integrated with Cognism?
It integrates with many top CRM software, including HubSpot and Salesforce.
Our Top Lead Generation Software Picks
If you aren’t sure if Cognism is right for you, this article on the 13 Best Lead Generation Software for Sales is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and customer support.