Constant Contact is an email marketing automation tool that helps businesses build stronger customer relationships. It allows users to automatically send welcome emails, trigger email series, segment contacts, and expand reach through the use of list-building tools. Its pricing starts at $20/month, and it is best for online store owners who offer promotions, events, and surveys.
Constant Contact Pros & Cons
Difficult to understand reports
Quick uploading of contacts
Limited autoresponder capabilities
Integrated ecommerce tools
Who Constant Contact Is Best For
- Online stores that offer promotions, events, and surveys: It allows online store owners to integrate their email campaigns and link them to their online stores, reducing the need to manually create a mailing list for their ecommerce business. It even includes online store transaction emails, notifying customers that their payments went through.
- Users who want to integrate their email marketing tool with their social media accounts: Constant Contact enables you to stay up to date with your social community and respond to comments, mentions, and direct messages.
Constant Contact Pricing
Constant Contact pricing includes two paid options that vary based on the number of contacts: Email (ranges from $20 to $95/month for one to 10,000 contacts) and Email Plus (ranges from $45 to $335/month for one to 50,000 contacts).
The only difference between the two options is access to premium features, such as advanced ecommerce marketing, customizable pop-up forms, automated email welcome, subject line A/B testing, event marketing, and surveys.
Businesses that are looking to create professional emails
Businesses that want to automate email marketing
Ranges from $20 to $95
Ranges from $45 to $335
Automated Email Behavioral Series
The cost of the plans depends on the user’s list size. New subscribers get the first month of their chosen plan for free. Users who prepay for six or 12 months get discounted pricing. Nonprofits are also given a discount.
Those who are interested may sign up for a free trial to test its email marketing tools.
The Email plan offers unlimited emails, customizable templates, contact list importing, landing pages, and list-building tools. It comes with basic ecommerce marketing tools that let users integrate the service with their online store and allow them to send automated abandoned cart emails. This plan also comes with Facebook and Instagram Ads insights and social posting.
Email Plus Plan
The Email Plus plan includes more powerful features that help grow businesses. Aside from the basic features in the Email plan, it offers advanced ecommerce marketing tools that allow businesses to add products directly from their online stores into emails. It also comes with more advanced tools like lead nurturing, relationship building, split testing, and dynamic content.
Constant Contact Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Constant Contact Features
Constant Contact offers tools that help you create successful email marketing campaigns. These include event-triggered emails, landing pages, web forms, mobile-optimized emails, autoresponders, customer surveys, and subscriber management. It also offers premium features, such as split testing, reporting, analytics, and audience segmentation.
Constant Contact provides you with access to customizable and branded email templates in its library. Its drag-and-drop editor makes it easy to customize email templates and design a professional and mobile-responsive email to subscribers. It also allows you to use your own brand colors and logos in your campaigns.
Ecommerce Email Marketing
Constant Contact offers ecommerce marketing tools that can help you grow your online store. These include lead generation, contact management, audience segmentation, and automated email features that help you find new customers and keep them engaged. You can also integrate your online stores to Constant Contact, which will allow you to create a more comprehensive marketing plan.
Constant Contact enables you to upload your contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts. It also automatically updates unsubscribes, bounces, and inactive emails in your database, as well as allow you to use its email list-building tools to add new contacts in person, on your website, from Facebook, and more.
Its email marketing service provides real-time tracking tools that report who’s opening, clicking, and sharing your emails. For even more effective email marketing campaigns, the platform allows you to segment contacts based on the content they click to create more targeted lists and deliver more relevant emails.
Through the platform, you can easily track your campaign success through Constant Contact’s reporting tools. You can track statistics in real-time, including open rates, click rates, number of emails sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens. You can then segment your audience depending on how they interact with your previous messages.
Most Helpful Constant Contact Reviews
Those who gave Constant Contact reviews online said that it’s quite easy to create campaigns and get used to using the software. They also said that it is easy to use. Others, however, noted that its customization capabilities are limited, especially for those with a design background.
Most helpful positive review: Easy to create campaigns & reach out to prospects
“It’s quick and easy to create campaigns. And once they’ve been created, it’s even easier to use them again, which makes outreach to a lot of prospects significantly easier than some other options I’ve tried. Uploading new lists of contacts is easy to do as well.”
— Jason Carlage
Most helpful negative review: Limited range of custom designs
“I think that the platform is very chunky and hard to work with. I don’t think that the platform gives you a large range of custom design opportunities unless you are a skilled web-designer, and I don’t think that the platform gives you the best information or help you to try to overcome those obstacles.”
— Kelsey Cornell
Constant Contact Frequently Asked Questions (FAQs)
Is there a limit to the number of emails sent?
No. Unlimited email sending is offered to both Email and Email Plus plan holders.
How can users import contacts into Constant Contact?
Constant Contact can accommodate contact lists in the following formats: XLS, XLSX, CSV, VCF, and TXT. Users simply need to ensure that their lists are exported in those formats, and they can easily be loaded into the Constant Contact interface.
Can users schedule campaigns using Constant Contact?
Yes, they can. The Constant Contact dashboard allows users to save drafts of their campaigns and schedule them for sending at a later time.
Constant Contact’s features make it most ideal for online store owners or businesses that sell both off and online. It has specific features, such as ecommerce marketing advanced and online store transaction emails, as well as automated behavior triggers, that make it a good option for ecommerce business owners. It also has features that make it ideal for helping users grow their customer base.
The main drawback, however, of the software is its steep pricing points. At $20 per month, you can only send emails to a maximum of 500 subscribers. Other providers, such as Mailchimp, allow users to send emails to as many as 50,000 subscribers, for only $9.99. So, if you don’t need specialized features for ecommerce, exploring other options might be better for you.
If you are not certain whether Constant Contact is right for you, this article on the best email marketing software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.