Constant Contact is an email marketing automation tool that helps businesses build stronger customer relationships. It allows users to send welcome emails, trigger email series, segment contacts, and expand reach through the use of list-building tools automatically. Its pricing starts at $20/month, and it is best for online stores that offer promotions, events, and surveys.
Constant Contact Pros and Cons
Difficult to understand reports
Quick uploading of contacts
Limited auto-responder capabilities
Integrated eCommerce tools
Who Constant Contact Is Best For
- Online stores that offer promotions, events, and surveys: It allows users to integrate their email campaigns and link them to their online stores, giving a seamless customer experience.
- New brands that want to increase online awareness: It offers straightforward plans that are easy to implement even for those without prior email marketing experience.
Constant Contact Pricing
Constant Contact pricing is divided into two paid options: Email (starts at $20/month) and Email Plus (starts at $45/month). The main difference between the two options is access to premium features, such as advanced ecommerce marketing, customizable pop-up forms, automated email welcome, subject line A/B testing, event marketing, and surveys.
Starts at $20
*Annual plans are paid in full at the beginning of the billing cycle.
The cost of the plans depends on the user’s list size. New subscribers get the first month of their chosen plan for free. Users who prepay for six or 12 months get discounted pricing. Nonprofits are also given a discount.
The Email plan offers unlimited emails, customizable templates, contact list importing, landing pages, and list-building tools. It comes with basic ecommerce marketing tools that let users integrate the service with their online store and allow them to send automated abandoned cart emails. This plan also comes with Facebook ads and Instagram ads insights and social posting.
Email Plus Plan
The Email Plus plan includes more powerful features that help grow businesses. Aside from the basic features in the Email plan, it offers advanced ecommerce marketing tools that allow businesses to add products directly from their online stores into emails. It also comes with more advanced tools like lead nurturing, relationship building, split testing, and dynamic content.
Top Email Marketing Software
Constant Contact Features
Constant Contact offers tools that help businesses create successful email marketing campaigns. These include event-triggered emails, landing pages, web forms, mobile-optimized emails, auto responders, customer surveys, and subscriber management. It also offers premium features, such as split testing, reporting and analytics, and audience segmentation.
Constant Contact users get access to customizable and branded email templates in its library. Its drag-and-drop editor makes it easy to customize email templates and design a professional and mobile-responsive email to subscribers. It also allows businesses to use their own brand colors and logos in their campaigns.
Ecommerce Email marketing
Constant Contact offers eCommerce marketing tools that can help online stores grow their business. These include lead generation, contact management, audience segmentation, and automated email features that help businesses find new customers and keep them engaged. Users can also integrate their online stores to Constant Contact that allows them to create a more comprehensive marketing plan.
Users can track their campaign success easily through Constant Contact’s reporting tools. They can track statistics in real-time, including open rates, click rates, number of emails sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens. They can then segment their audience depending on how they interact with previous messages.
Most Helpful Constant Contact Reviews
Those who gave Constant Contact reviews online commented that it provides an easy way to launch email marketing campaigns. They also cited its good customer support who assists small business owners with little marketing experience. Others, however, noted that its reports are difficult to understand and are not very flexible. Some also complained that its pricing is high.
“Constant Contact makes it easy to create marketing campaigns, manage lists, and schedule email campaigns. I love how easy it is to add building blocks into your newsletter. It also has a library of images that you can upload to and use regularly, saving time. The formatting of text regularly shifts without notice and it can be really tricky to get it formatted how you want.”
“The price for this product is very high compared to its competitors. The integration with third-party software is very limited.”
Constant Contact Frequently Asked Questions (FAQs)
Is there a limit to the number of emails sent?
Unlimited email sending is offered to both Email and Email Plus plan holders.
How can users import contacts into Constant Contact?
Constant Contact can accommodate contact lists in the following formats: .XLS, .XLSX, .CSV, .VCF, and .TXT. Users need to ensure that their lists are exported in those formats, and they can be loaded easily into the Constant Contact interface.
Can users schedule campaigns using Constant Contact?
The Constant Contact dashboard allows users to save drafts of their campaigns and schedule them for sending at a later time.
Our Top Email Marketing Software Picks
If you are not certain whether Constant Contact is right for you, this article on the 6 Best Email Marketing Software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.