Ecwid is a cloud-based ecommerce platform that lets you sell online (through its storefront, an existing site, social media channels, and marketplaces) and in-person (through its mobile app). You can also organize products, customize its storefront, process payments, and manage customer orders. It costs $0–$99 a month and is best for small to midsize businesses (SMBs) that want to sell products without the need to hire a web developer.
Ecwid Pros and Cons
Sell anywhere (website, social media, and in-person)
Limited customization options
Easy to set up
Limited customer support
Integrates with more than 50 payment channels
Who Ecwid is Best For
- SMBs that want to sell products without the need to hire a web developer: Ecwid has a Buy Button feature that allows you to sell products on an existing site. It adapts to the site’s color and themes without additional need for coding on your end.
Those who are interested in Ecwid’s pricing information will be glad to know that it offers a free plan and three paid subscriptions that range from $15 to $99 per month. The main differences between the plans are the allowed numbers of products, sales channels, priority support, and integrations among others.
Numbers of Products
Access to App Market
Advanced SEO Tools
Abandoned Cart Emails
Automated Marketing Emails
Square POS Integration
*Annual fees are paid in full at the start of the billing cycle.
All of Ecwid plans allow you to build your own online store, add it to any website, and then sell on multiple sites simultaneously. Moreover, your store comes with a mobile-responsive shopping cart and the Apple Pay one-tap checkout feature.
Ecwid’s free plan lets you feature 10 products and create your online store or add products to an existing site. Social media sharing buttons can be enabled within the product page, making promotion easier for you.
This basic plan allows you to feature 100 physical products and connect your store into other sales channels such as Facebook, Instagram, and Etsy. You can also sell digital goods—and these have a 25GB per file limit. Android and iOS apps and store management features (such as discount coupons, gift cards, inventory tracking, and advanced SEO tools) are included. Moreover, support in this tier is provided through chat.
The business plan includes all of the Venture plan’s features, except you can now sell up to 2,500 products and connect to Amazon and eBay. Moreover, advanced store management features (e.g., abandoned cart emails, product filters, wholesale pricing groups, and a multilingual storefront) are added to your dashboard. Support is provided by phone and chat and, for those under annual plans, free customization for up to two hours.
Ecwid’s highest plan has provision for an unlimited number of products, your own branded iOS and Android shopping app and point-of-sale (POS) system, and priority support. Moreover, for those under annual plans, you are entitled to up to 12 hours of free customization.
Ecwid Alternatives 2020
Most ecommerce and multichannel businesses
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Brick and mortar shops that want a free online store
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Ecwid lets you set up your store, sync it across multiple platforms, and manage your storefront through its mobile app. I have listed Ecwid’s most notable features below to help you decide if it’s the ecommerce platform for you.
You can sell either online—through Ecwid’s storefront, an existing website, social networks, on mobile—or in person. In-store or in-person sales can be done by connecting your store to a POS platform of your choice.
Its Buy Button feature can be added to any web page and links directly to your product. It automatically adapts to the website’s colors and style without the need for coding knowledge.
Managing sales channels can be done through Ecwid’s control panel. It automatically syncs data, like orders, and inventory.
Storefront Customer Experience
Ecwid makes it easy for your customers to buy products by providing a drag-and-drop “add to cart” feature, an easy “checkout without creating a store profile” option, a customer address book, and the ability to save favorite products. Language is easily detected and can be translated to over 45 different languages, and real-time shipping rates are adjusted based on the customer’s IP address.
Ecwid allows you to sell both physical and digital products, and you can categorize those goods based on their features, such as colors, sizes, etc. Promotions can be done with discount coupons and volume discounts, whereas different shipping options can be calculated in real time based on carrier rates. In addition, inventory tracking is synced for online and offline purchases.
Ecwid provides a store management app (iOS and Android) for paid subscribers through ShopApp. You can also manage your store through the app by updating inventory, managing orders, and receiving notifications. Images, prices, availability, and any changes that you make online automatically sync with the mobile app.
Ecwid’s extension store, App Market, provides free and paid integrations (ranges from $3 to over $150 per month). It has integrations for marketing, store design, drop shipping, catalog and order management, shipping, and more.
Here is a list of some of its popular integrations:
- Website Platforms: WordPress, Wix, Weebly, Squarespace, Joomla, Blogger, and Tumblr
- Online Marketplaces: Amazon, eBay, Etsy, Instagram, and Facebook
- Payment Channels: Square, PayPal, Stripe, Authorize.Net, Chase, First Data, and Afterpay
Signing up for Ecwid’s free plan was easy. The dashboard’s navigation is intuitive, with the pre-launch tips displayed prominently on the homepage upon logging in. It outlines the steps that you need to launch your store.
Products can be accessed through the Catalog menu. From there, you can manage stock availability, optimize SEO, set up tax and shipping, upload images, and assign related products.
You can easily connect other sales channels and websites too. Sales are categorized by successful purchases and abandoned carts, while reports are mostly generated with app extensions.
Most Helpful Ecwid Reviews
Most of the Ecwid reviews I read are positive. A majority of user reviews highlight its ready-to-go online storefront, available integrations, and target marketing features. Some also commented that it helps make customers’ buying experience stay consistent because it supports selling across multiple sales platforms.
On the flip side, a common complaint among reviews is its pricing. Most users lamented that its plans are not as flexible compared to other providers, adding that some must-have features are unavailable in lower-priced plans. Some also expressed frustration about the limited availability of the live support that they have access to, with some support members unable to answer their questions.
Easy-to-use; seamless Square integration
One user who left Ecwid a positive review on Capterra shared that his company uses the platform for managing pre-orders and that its email notifications and customer data collection help them stay engaged with their audience. He also commended some of its features such as its ready-to-go online storefront, product categories, item import tools, and Square synchronization.
Recommendation for a lower-priced plan with more products
One user who left a negative review on G2 suggested that the provider offer a new plan between the current Venture and Business tiers. She said that there’s a huge difference between 100 and 2,500 products—adding that she would not want to pay for 2,500 products if she only plans on selling less than 200.
Ecwid Frequently Asked Questions (FAQs)
Are there additional setup and transaction fees?
No, there are none.
Does Ecwid offer discounts to nonprofit organizations?
Yes, it does. Nonprofits are encouraged to contact Ecwid as they can get up to six months of Ecwid’s Venture plan for free.
Can users import their previous store to Ecwid?
Yes, you can import your store details (such as customer information and product details) into Ecwid as a CSV file.
Our Top Ecommerce Software Picks
If you aren’t sure if Ecwid is right for you, then this article on the best ecommerce platforms is a review of our top choices. Our team looked at a variety of software and narrowed our recommendations down based on price, ease of use, user reviews, and features such as payment processing, inventory management, reporting and analytics, additional sales channels, and integrations.