Emma is an email marketing platform that allows users to create and run campaigns to grow their customer base. Its features include list segmentation, split testing, email sign-up forms, landing page builder, and analytics. Its pricing ranges from $89+ to $297+ per month, and it is best for users with no prior experience of using an email marketing software.
Emma Pros & Cons
Offers landing page building tools
Pricing could be expensive for small businesses
Has a split testing feature
Occasional system glitches in email templates
All plans offer both email and phone support
Who Emma Is Best For
- Novice users of an email marketing tool: Emma offers a drag-and-drop editor and an extensive pool of predesigned email templates to help beginners and inexperienced users create and launch professional-looking email marketing campaigns.
- Users who run multiple email workflows and campaigns: Emma’s two higher-priced plans offer unlimited email workflows. These options help you run multiple campaigns with varying stages, depending on the purpose of the campaign.
Emma’s pricing starts at $89 per month. The main differences between the plans include the number of user allocations and email automation workflows, as well as access to premium features such as a landing page builder, custom template creation, template style locking, and an approvals dashboard.
Starts at $89
Starts at $159
Starts at $279
Email Automation Workflow
Landing Page Builder
Custom Template Creation
Email and phone
Email and phone
Email and phone
You may refer to the complete pricing information here.
The Pro plan offers essential features, including real-time report and analytics to evaluate your email marketing campaigns’ efficiency. It also has a split testing feature to identify which template results in better conversion among your target audience. Additionally, you will get guest book and contact list importing, as well as customer segmentation tools for more targeted campaigns.
The +Plus plan builds on the features of the Pro plan. It offers a couple of additional premium features, such as a landing page builder to help on specific marketing campaigns that need a dedicated page, as well as an inbox preview to help you visualize how your emails look inside your customers’ mailboxes.
The Emma HQ plan offers the most extensive set of email marketing automation tools. It builds on the features of the +Plus plan and offers additional premium features. Users can create custom templates, providing those with HTML skills the option to further customize their email’s look and feel. You also have access to template style locking. This plan allows you to maintain an approvals dashboard, as well as a template and asset manager control panel.
Emma offers tools that help you create successful email marketing campaigns. Below are some of its key features:
Centralized Email Management
The program includes a centralized approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard, allowing you to manage all your email campaigns in a single place.
Enables you to group your contacts and subscribers into specific tiers and groups for better and more targeted email campaigns.
Allows you to test different aspects of your email with a small percentage of your audience and send the better performing one to the rest of your list.
Landing Page Builder
Emma provides a platform to build beautiful landing pages easily with its drag-and-drop editor. You can also publish them in a single click with no coding knowledge required.
Emma’s HTML template builder and email inbox lets you preview design, test, and send custom emails that look great in any inbox.
Emma Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Most Helpful Emma Reviews
Those who gave Emma positive reviews online said that it is simple and easy to use. They also like its extensive pool of email templates, helpful drag-and-drop campaign editor, and excellent customer support. Concerns raised by users include occasional glitches when building an email campaign.
User-friendly with helpful drag & drop campaign builder
“Emma is a super-user-friendly email marketing tool we’ve used at a nonprofit organization. Their support is fantastic and their drag-and-drop email campaign builder makes email marketing fun and easy. Their analytics are great and always improving too.”
— Jared Delong
Experiences occasional glitches
“Sometimes, there are weird glitches with fonts, and I’m not always able to get the original formatting to work, which is when finding an old template works best.”
— Rachel Blatchford
Emma Frequently Asked Questions (FAQs)
Can Emma accommodate businesses with more than 75,000 contacts?
Yes. Those interested may call Emma’s support team to learn more about the customized plan for a larger volume of contacts.
Can Emma help business owners market their services?
Yes. Emma offers custom design and success management services, such as list building, professional design services, and coding, to assist users in marketing their services.
What are Emma’s popular integrations?
Emma’s popular integrations include Shopify, Google Analytics, Salesforce, Leadpages, SurveyMonkey, Microsoft Dynamics, XVerify, WooCommerce, and WordPress.
Emma provides email marketing tool essentials that come with an easy-to-use and uncomplicated dashboard, making it a great option for non-experienced users. Two of its features that I consider quite essential to have are the split testing tool and landing page builder—not all email marketing software providers offer these.
However, its drawback is that it doesn’t offer a free trial for its subscriptions with pricing points that are more expensive than other options on the market.
If you are not certain whether Emma is right for you, this article on the best email marketing software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.