GetResponse is an email marketing software that helps users grow their audience, promote services, and sell products online through marketing campaigns. Its features include online campaign management, autoresponders, landing page builder, autofunnels, custom workflows, and conversion tracking. It costs $15 to $580/month, and is best for online store owners who want a robust email marketing tool to keep their customers and potential clients engaged and updated with their promos and activities.
GetResponse Pros & Cons
Availability of autofunnel and landing page features
Does not offer a free plan
Provides other helpful business tools, such as contact scoring and tagging, Facebook ads, and so forth
Slight learning curve for non-technical users
Extensive pool of templates
Who GetResponse Is Best For
- Online store owners who want advanced ecommerce tools: GetResponse comes with advanced ecommerce tools and features to help you sell more, such as automated product recommendations based on past purchase data, a store and products center that serves as an inventory of your products, as well as abandoned cart recovery and payment gateway integration to help boost online sales.
- Users who want to integrate their email marketing efforts with their social media activities: GetResponse offers a feature called Social Ads Creator, a free mobile app that helps you promote your brand on social media with high-quality images and animations. The app works well together with other GetResponse solutions like Conversion funnel and Facebook and Instagram ads to increase the performance of your multichannel campaigns.
GetResponse’s pricing is based on four subscription plans: Basic (ranges from $15 to $450/month), Plus (ranges from $49 to $499/month), Professional (ranges $99 to $580/month), and Enterprise (customized). The main differences between the plans include the mailing list size and access to premium features, such automation builder, free and paid webinars, and transactional emails.
The pricing details below reflect the cost for a list size of 1,000 subscribers. Prices will go up depending on the number of subscribers added (from 1,000 to 100,000). Those who need an allocation for more than 100,000 subscribers may get in touch with its sales team for a customized pricing quote.
Those interested may sign-up for GetResponse’s 30-day free trial. You’ll get access to email marketing tools, space for up to 1,000 contacts, landing pages, marketing automation, advanced analytics, and more.
GetResponse’s Basic plan is best for users who are just starting to build their subscribers list and need a simple tool to send emails and build an engaged contact base. It offers email marketing and unlimited landing pages. These features allow you to send marketing newsletters that come with an autoresponder. It also includes unlimited lead funnels and one sales funnel.
The Plus plan is best for users who are generating leads and selling products. It includes all the benefits of the Basic plan and allows you to host webinars for up to 100 attendees. You can also set up five webinars and sales funnels, as well as an unlimited number of lead funnels.
This plan works best for those who want to optimize results with pro automation and integrations. Subscribers to the Professional plan get everything in the Plus plan along with the ability to host paid webinars for up to 100 attendees. It also includes unlimited automation workflows and sales and webinar funnels.
GetResponse’s Enterprise plan is built for those who want to generate high profits using solutions fit for their needs. It includes all the features in the Professional plan as well as an account manager, dedicated infrastructure, deliverability consulting, and a dedicated IP address. Users of this plan may also avail of transactional emails as a paid add-on feature.
GetResponse Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
As a complete email marketing solution, GetResponse offers tools that allow users to send newsletters, autoresponders, and automated emails. Below are its most important features.
Templates & Images
GetResponse users get to choose among 220 available email templates, which they can customize depending on their needs. Its library also offers 180 landing page templates, 700 webform templates, 40 autofunnel templates, and access to around 5,000 stock photos and images. These tools provide users with an extensive pool of features to customize their email marketing campaigns as much as possible, in a way that fits their audience’s taste.
Users can also utilize the platform’s built-in drag-and-drop email editor to customize their campaigns.
Author’s note: I signed up for GetResponse’s 30-day free trial and was happy with the selection of its ready-made templates. It has something for every kind of email: birthday wishes, welcoming new leads, featuring products, and so much more.
GetResponse comes with ecommerce tools that help boost sales of online stores, including a store and product center, custom order forms, and e-product delivery. You can also use GetResponse to follow up on abandoned carts as well as integrate GetResponse with your existing payment processor for a more seamless customer experience.
Landing pages help you build pages that convert traffic and leads into more business, regardless of your web design abilities. GetResponse helps you create and use landing pages to grow your contact list, show off products, and promote webinars. These landing pages are optimized for viewing on both desktop and mobile platforms so that your customers get the best viewing experience no matter what device they are using.
Custom Workflows & Automation Builders
These advanced automation tools allow you to build marketing automation workflows by mixing and matching all of the different automation elements. The automation builder is the tool that lets you create, manage, tweak, and view your automation flows, and where you combine actions, conditions, and filters to create a customer journey based on your business needs and goals. Custom workflows are an advanced feature aimed at professional marketers, allowing you to build and publish workflows outside of the predesigned automation templates.
Mail scheduling and audience segmentation are also offered. Moreover, users get help in tracking statistics and monitoring the results of their marketing campaigns.
Most Helpful GetResponse Reviews
Most users who left GetResponse reviews online reported that it offers quite a good pool of ready-made templates for professional-looking email campaigns. They also like its efficient automation and list segmentation. However, some users noted that it takes a while to familiarize yourself with using the program. They also said that its pricing options could be a bit high for small businesses.
Offers a lot of templates & weeds out inactive emails
“GetResponse offers lots of features. They have templates galore for all types of businesses. They have great automation and list segmentation. They seem to be very good at finding email addresses that are no longer deliverable.”
— Ian Usher
Pricey & users may expect a learning curve
“The negatives to GetResponse are that it can be a bit pricey if you are a smaller business, unless you see decent returns on most email campaigns. Also, the learning curve can take a few days to grow accustomed to, but this is only a slight negative.”
— Isaac Blakemore
GetResponse Frequently Asked Questions (FAQs)
What happens when a user exceeds the list size limit?
GetResponse charges an extension fee, or a fine, should users exceed their monthly limit. The website, however, did not declare how much an extension fee would cost. The services will also continue as is and the contacts will not be affected.
What is the GetResponse refund policy?
GetResponse is a pay-as-you-go service, which means that it does not issue refunds, even if you cancel immediately after your credit card is charged for a new billing period. No subsequent charges are applied to your credit card, but the amounts already charged are not refunded.
Can GetResponse be used for Facebook Ads?
Yes. GetResponse users can reach out to Facebook users directly from their GetResponse account. They can create ads for Facebook Pages or Instagram accounts connected to their GetResponse account, as well as set the budget for those ads.
GetResponse’s advantage lies in the extensiveness of its templates as well as added business features that are not usually offered by other providers. These features include ecommerce tools and landing page creators—which could prove useful to some users.
However, if it is a straightforward and simple email marketing tool you are looking for, it would be ideal to explore other options that could provide the basic and essential tools at a more affordable price.
If you are not certain whether GetResponse is right for you, this article on the best email marketing software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.