GetResponse is an email marketing suite that helps users grow their audience, promote services, and sell products online through marketing campaigns. Its features include online campaign management, autoresponders, landing page builder, autofunnels, custom workflows, and conversion tracking. It costs $15 to $580/month and is best for online stores and online webinar hosts and providers.
GetResponse Pros and Cons
Availability of autofunnel and landing page features
Does not offer a free nor freemium plan
Easy to navigate
Low deliverability rates
Limited template designs
Who GetResponse Is Best For
- Online stores: It comes fully integrated with ecommerce tools, such as abandoned cart recovery and payment gateway integration, to help boost online sales.
- Webinar hosts and providers: It provides a native ability to host webinars ranging from 100 to 500 attendees, depending on the user’s subscription plan.
GetResponse offers four subscription plans: Basic ($15 to $450/month), Plus ($49 to $499/month), Professional ($99 to $580/month), and Enterprise (starts at $1,199/month). The main differences between the GetResponse pricing plans include the mailing list size and access to premium features, such as automation builder, free and paid webinars, transactional emails, and a dedicated internet protocol (IP) address.
$15 to $450
$12.30 to $369
$49 to $499
$40.18 to $409.18
$99 to $580
$81.18 to $475.60
Starts at $1,199
Starts at $839
*Annual plans are paid in full at the beginning of the billing cycle.
GetResponse also offers a two-year subscription option for all of its plans.
GetResponse’s Basic plan offers email marketing and unlimited landing pages. This allows users to send marketing newsletters and comes with an auto responder. It also includes unlimited lead funnels and one sales funnel. This plan works best for those sending emails and building an engaged contact base.
The Plus plan includes all the benefits of the Basic plan, as well as an automation builder for up to five workflows. It also allows users to host webinars for up to 100 attendees. Users can also set up as many as five webinars and sales funnels and unlimited lead funnels. It is best for generating leads and selling products.
Subscribers to the Professional Plan get everything in the Plus plan, and the ability to host paid webinars for up to 100 attendees. It also includes unlimited automation workflows, and sales and webinar funnels. It works best for those who want to optimize results with pro automation and integrations.
GetResponse’s Enterprise plan is built for those who want to generate high profits using solutions tailored to their needs. It includes all the features in the Pro plan, as well as an account manager, dedicated infrastructure, deliverability consulting, and a dedicated IP address. Users of this plan may also avail of transactional emails as a paid add-on feature.
As a complete email marketing solution, GetResponse offers tools that allow users to send newsletters, auto responders, and automated emails. Mail scheduling and audience segmentation are also offered. They can use the built-in drag-and-drop email editor to customize their campaigns. Users also get help in tracking statistics and monitoring the results of their marketing campaigns.
Templates and Images
GetResponse users get to choose among 220 available email templates, which they can customize depending on their needs. Its library also offers 180 landing page templates, 700 webform templates, 40 autofunnel templates, and access to around 5,000 stock photos and images.
GetResponse comes with ecommerce tools that help boost sales of online stores, including a stores and product center, custom order forms, and e-product delivery. Users can also use GetResponse to follow-up on abandoned carts. They can also integrate GetResponse with their existing payment processor for a more seamless customer experience.
Landing pages help users build pages that convert traffic and leads into more business, regardless of the user’s web design abilities. GetResponse helps users create and use landing pages to grow their contact list, show off products, or promote webinars. These landing pages are optimized for viewing on both desktop and mobile platforms.
Most Helpful GetResponse Reviews
Those who gave GetResponse reviews online commented that it offers many features given its price point. They liked that it also allows the management and tracking of marketing campaigns. Others, however, commented that its analytics feature isn’t comprehensive as others and that it offers limited exporting options. They also noted that its templates look outdated.
Comprehensive inbound marketing features
“GetResponse has more features than most of its competitors: from simple A/B tests to custom landing pages, exhaustive design tests, or sending videos by email. GetResponse is one of the few tools that is intended for inbound marketing. It has flexible forms, a landing page editor, integration with Google Analytics, and a sophisticated automation for segmentation.”
Limited template customizations
“Building a consistent branded experience in GetResponse is difficult and sometimes impossible. There is no option to change the color schemes for email confirmation messages when someone joins a list, and there is no option to edit display names of emails attached to your account once you add them.”
GetResponse Frequently Asked Questions (FAQs)
What happens when a user exceeds the list size limit?
GetResponse charges an extension fee, or a fine, should users exceed their monthly limit. The website, however, did not declare how much an extension fee would cost. The services continue as is, and the contacts are not affected.
Do webinars work in mobile devices?
The webinar host, as well as the attendees, can use the GetResponse Webinar app using their mobile devices. The app allows attendees to join a webinar, and the host to run the webinar using a cellphone or tablet. The app is available for iOS and Android devices.
Can GetResponse be used for Facebook Ads?
GetResponse users can reach out to Facebook users directly from their GetResponse account. They can create ads for Facebook Pages or Instagram accounts connected to their GetResponse account, as well as set the budget for those ads.
Our Top Email Marketing Software Picks
If you are not certain whether GetResponse is right for you, this article on the 6 Best Email Marketing Software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.