Google Analytics is a web analytics tool that helps users monitor their marketing and conversion efforts. It gives business owners an overview of how their customers find and use their websites. It has one free and one custom-priced product and is best for businesses of any size that have an active online presence.
Google Analytics Pros and Cons
Has a bit of a learning curve
Works with Google’s advertising and publisher products
Multiple features can be intimidating at the start
Multiple reporting tools
Too frequent updates make it difficult to stay up-to-date
Who Google Analytics is Best For
- Businesses of any size that have an online presence: Its traffic analysis feature enables website owners to understand where their visitors are coming from and what they want to see.
- Sales and marketing agencies: Its analytics and conversion tracking features enable agencies to assess the effectiveness of paid search efforts and campaigns.
Google Analytics Pricing
The Google Analytics pricing guide shows a free option and a custom-priced premium suite called Analytics 360, which, according to a third-party site, costs $150,000 per year. The main difference between the two products is access to advanced features, such as Salesforce integration and access to raw data.
Google Analytics is designed for individual users and small to medium-sized companies. Its features include advanced site and app reporting, native onboarding integrations with Google Ads, AdSense, and Search Console, a maximum of 200 views per property, and multiple data collection tools across apps, websites, and internet-connected devices.
Google Analytics 360
Google Analytics 360 is designed for large enterprise users. Its features include everything in Google Analytics, plus integrations with Google Display & Video 360, Google BigQuery, and Salesforce. It also offers advanced analysis, customizable attribution modeling and funnel reporting, and cross-property roll-up reporting capabilities. Further, it can accommodate a maximum of 400 views per property.
Google Analytics Alternatives
Google Analytics Features
Google Analytics’ features are designed to enable users to monitor website traffic, understand how visitors interact with their sites, and generate customized and detailed reports—depending on what their businesses needs. Here is a deeper explanation of Google Analytics’ most important features.
Google Analytics’ audience reports help you and understand individual visitor behavior and gain insights about your audience (such as visitor activity in the past one to 30 days) and their lifetime value based on their behavior across multiple sessions.
With conversion reports, you can see how all of your online channels are working together to boost conversions on your apps and website. These include identifying your audience’s goal flow path, purchase activity, multi-channel funnel results, and more.
Real-time Data Access
Access your data at any time and from anywhere through Google Analytics’ web application and official mobile app. Users also get email alerts, external reporting API, and reports from integrations with multiple Google products.
Google Analytics’ predictive analysis feature helps predict valuable users and actions through the following: Smart Lists, which identifies the users who can be re-engaged with ads; and Smart Goals, which highlights with on-site strategies that deliver the most returns.
Filtering and Manipulation
Its filtering and manipulation features enable you to customize your generated data using advanced filters, content groupings, custom channel groupings, and calculated metrics.
Most Helpful Google Analytics Reviews
Users who gave positive Google Analytics reviews described it as a powerful tool to determine how their websites are performing. They also mentioned that it provides comprehensive real-time reports and intelligence data that enable them to make better marketing and advertising decisions. On the other hand, those who left negative Google Analytics reviews said that its many features can be overwhelming in the beginning. They also noted that it might not be easily understood by users with minimal tech background.
Many features to help users make data-driven decisions
“Google Analytics offers lots of great features that make me choose it over other products: 1. It’s free, 2. I can link it to google console to aggregate search data with analytics, 3. Real-time reports, 4. Analytics intelligence gives me some great insights, and 5. I have unlimited filters and combinations (date ranges, by regions, by channels).”
— Guemari Houssem
Has a bit of a learning curve
“Google Analytics needs a learning period before using all of its features. Since the application covers many aspects of website traffic data analysis, it needs special attention to use in full capacity.”
— Oral Tosun
Google Analytics Frequently Asked Questions (FAQs)
Does Google Analytics support multiple languages?
Yes, it does. It supports English, Arabic, Traditional and Simplified Chinese, Czech, Danish, Dutch, Finnish, French, Hebrew, German, Hungarian, Irish, Italian, Indonesia, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, and Ukrainian.
Is Google Analytics available on mobile devices?
Yes, it is. You may download the free Google Analytics app from Google Play and the App Store.
When should I upgrade to a Google 360 subscription?
When your website starts getting over 10 million hits per month, it is recommended that you upgrade from the free Google Analytics plan to Google Analytics 360.