Hootsuite is a social media management and monitoring platform that helps businesses manage their social networks, connect with their customers, and grow their brand online. It can be used to schedule posts across major social platforms and to monitor online mentions of their business name, keyword, or hashtag. Its pricing ranges from $0 to $599+ per month, and it works best for brands that want to manage and monitor their social media accounts in one platform.
Hootsuite Pros and Cons
Robust social media management and monitoring features
Does not integrate well with Facebook Analytics
Offers affordable pricing plans
Reported difficulty in attaching media to posts
Has team management and collaboration tools
Who Hootsuite is Best For
- Brands that want to manage and monitor their social media accounts in one platform: Hootsuite is one of the pioneers in social media management. In a single dashboard, users can manage multiple accounts and monitor their brand mentions online.
- Teams looking to collaboratively manage both organic and paid social: Hootsuite can help teams of all sizes to synchronize their social media efforts in one dashboard. Team members can immediately access and edit all content scheduled for posting. They can also use it to tag and assign team members to respond to posts and comments about their brand.
Hootsuite’s pricing is based on a free plan and four paid annual subscription plans, ranging from $29 to $599+ per month. The main differences between the plans include the number of users and social profiles to be managed, as well as access to premium features such as customizable reports, messaging tagging, and custom branded URL.
*All plans are billed in full at the beginning of the billing cycle.
The limited free plan gives one user the chance to manage up to three social profiles. The user is also limited to sending 30 scheduled messages.
The Professional plan gives one user the ability to manage up to 10 social profiles. It includes unlimited scheduled messages. The plan is loaded with features, such as bulk scheduling of posts, real-time analytics, social sweepstakes, and unlimited RSS integrations. It also comes with social media monitoring of incoming messages and a social inbox.
The Team plan enables up to three users to manage up to 20 social profiles. It includes all the benefits of the Professional plan. In addition, users also get customizable analytics reports, team assignments, six contest templates, one custom branded URL, and three Hootsuite platform certifications.
The Business plan allows up to five users to manage up to 35 social media accounts. It includes all the benefits of the Team plan. It also includes content curation features, such as message approvals, and a content library. Users can also add up to five custom branded URLs. They can obtain up to five Hootsuite platform certifications. Users of the business plan also get access to premium apps free of charge.
The Enterprise plan is a scalable plan made for those whose needs exceed the benefits offered in the other plans. The number of users can exceed five, and they can manage more than 50 social profiles between them. It includes automated team assignments and messaging tagging, and live training for the entire team.
Hootsuite Alternatives 2020
Social Media Management Tools
Businesses looking for a free, straightforward, and easy-to-use organic social media scheduler
Has a free plan; premium plans starting at $12 per month
Businesses requiring in-depth analytics and user insights
Starting at $79 per month
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Starting at $49 per month
Those using social with the goal of generating leads
Starting at $19 per month
Hootsuite offers a robust set of social media management and monitoring tools that can help users keep their social presence active at all times. Its key features include the following:
Users can maintain a 24/7 presence in their social profiles by automatically scheduling posts in advance. This saves time and effort by uploading, editing, and scheduling social media posts all at once. The planner included in Hootsuite’s dashboard allows team members to see all scheduled posts at once. This can help streamline approvals and collaborations between team members.
The content curation feature helps users discover new content which they can repost in their own social accounts. Content may be searched through hashtag, location, or keyword. Curated content can be stored within the Hootsuite dashboard itself, ready for sharing at a moment’s notice.
Hootsuite also helps users monitor the effectiveness of their social media campaigns. This may be measured through customizable and exportable reports that give users information about their network and their social post performance across different channels. These reports can be used to track how long it takes for team members to respond to tweets and Facebook posts, mentions, and comments assigned to them.
The Hootsuite dashboard helps users monitor mentions of their brand online. Users can search and filter social conversations by keyword, hashtag, or location, and stream whatever people are saying about their brand, all from within the Hootsuite main dashboard. This feature also helps team members respond to posts and comments faster.
Most Helpful Hootsuite Reviews
Users who gave Hootsuite reviews online are generally satisfied with its tools and features. While some have reported difficulties with some of its features, particularly in the scheduling of posts with media content, a majority have given it positive feedback for being efficient and effective. Many users also find its pricing scheme to be affordable even for individual users.
Dashboard is user-friendly
“Hootsuite does a good job of being an entry-level social media scheduler. Its dashboard is nice and informative.”
Issues in attaching media to posts
“I have had many issues when I’m trying to attach pictures with my posts. Sometimes it takes me several attempts to do so. Also sometimes I just can’t post to social media at all.”
Hootsuite Frequently Asked Questions (FAQs)
What social networks can I connect to Hootsuite?
Hootsuite allows users to connect their Hootsuite account to the following social media networks: Twitter, Facebook (including pages and groups), Instagram (including Instagram business profiles), YouTube, LinkedIn, and Pinterest.
Can I access Hootsuite on my mobile phone?
Yes. Hootsuite offers an app for mobile users. It can be downloaded for iOS and Android devices.
Can Hootsuite users share reports with multiple people?
Yes. There is no limit to the number of users who can share a report. However, there is no way to share a report with multiple people at one time. The report must be shared with each user individually.
How long can Hootsuite store users’ analytics and data?
Numbered analytics data such as the number of replies, comments, and likes are stored indefinitely. However, numbers stop updating for posts older than one month, even if new clicks or comments are made on a post.
Our Top Social Media Management Software Picks
If you are not sure if Hootsuite is right for you, this article on the best social media management tools is a review of our top choices. Our team analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social, and narrowed down our recommendations based on cost, features, and ease of use.