HubSpot CRM is a free customer relationship management (CRM) software that is designed to provide a central contact database for leads you generate through social media and content marketing. It includes features that help you capture, score, and nurture leads. It is a free product and is best for the use of small businesses and startups that are looking for their first CRM software.
HubSpot CRM Pros and Cons
Automation features require pricey add-on subscriptions
Intuitive and easy to use
Limited program customizations
Can store up to 1 million contacts
Who HubSpot CRM is Best For
- Businesses that generate leads via social media or content marketing: It is ideal for marketing agencies and brands that use social media and landing pages to generate customer leads that they move through their marketing and sales process.
- Consultants, designers, and solopreneurs who need a place to keep track of leads and customers: HubSpot CRM provides a free platform where users can key in and track customer engagements like website design projects or marketing consulting.
HubSpot CRM Pricing
HubSpot CRM’s pricing is free and includes many essential CRM features like contact management, deal management, and email marketing. HubSpot also offers additional sales and marketing functionality through the Sales Hub and Marketing Hub for businesses that need advanced tools like automated workflows, which range from $50/month to $800/month, depending on the specific features added.
I find HubSpot’s pricing model ideal as it lets HubSpot CRM provide users with a balanced offering of being able to access a free and intuitive CRM tool, and at the same time, enable them to scale up and invest on paid add-ons if they need more advanced automation tools.
HubSpot CRM Alternatives 2020
Best CRM for Small Business
B2B businesses that need a customizable, robust, and competitively priced CRM with built-in phone
Small businesses that want a CRM with enterprise-class sales and support features
Teams that want a user-friendly and visual pipeline to manage sales
Organizations seeking free lead & management software with integrated reporting
Businesses looking for a robust CRM with a top-notch mobile app
Features of HubSpot CRM
HubSpot is set up to help you generate leads, qualify and nurture them, and convert them into customers. One of the most unique aspects of HubSpot, compared to other CRMs, is that it includes the core features needed to effectively manage your customer relationships in a straightforward, free product.
Sales Pipeline Management
This feature enables you to get an up-to-the-minute view of your entire sales pipeline on a clean, visual dashboard. It provides detailed reports on sales activity, productivity, and individual performance enabling you to have visibility on your team’s quota and targets, as well as insights to improve your team’s performance.
HubSpot provides users with various activity notifications—from read receipts to emails sent to prospects to follow-up triggers—ensuring that all actions from agents are timely and no lead gets unattended or forgotten. This also provides visibility on your website visits to help your team identify leads and connect with potential ones that can bring you more business.
Email Automation and Marketing
This feature lets you nurture your leads by sending bulk emails that are easy to create and automatically optimized for different devices. It also includes built-in analytics making it easy to learn which emails, pages, offers, and traffic sources are driving the most conversions.
The universal inbox gives your whole team one place to view, manage, assign, and reply to every customer conversation, regardless of the messaging channel it came from. Each of your customer contact records may be accessed right inside the shared inbox, so you have a great visibility of every interaction and actual insights you need to craft the most helpful response to your leads, with the goal of converting them to paying customers.
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Most Helpful HubSpot CRM Reviews
The HubSpot CRM reviews I gathered online are mostly positive. Based on the comments I have collected, I noticed that a lot of users seem to commend the platform’s ability to easily keep track of their contacts and deals. They also said that it is intuitive to use.
On the other hand, I also noticed that some users suggested improvements on the platform’s filtering capabilities. However, considering that it is a free CRM, this could be expected, given that most features are basic in comparison to more sophisticated CRM tools.
Most helpful positive review: Great CRM tool for startups to manage their growing pool of contacts
One user who gave HubSpot a positive review on G2 said that it is a great CRM tool to keep track of contacts, deals, and accounts. According to him, the tool has been great in enabling their team to manage contacts and follow-up accordingly for next steps, allowing them to close more deals and expand their customer base. He said that he recommends HubSpot CRM for startups that want to take a step up from using simple spreadsheets to keep track of their leads. He also likes the ability to see when users are opening the emails they sent.
Most helpful negative review: Could use some improvements on filtering and lead scoring
One user who gave HubSpot a negative review on G2 said that he wishes for improved filtering options, such as filtering by how many clicks and opens a customer does to an email, enabling them to potentially increase the score of that customer in closing a deal. Furthermore, he said that he wishes for an option to unenroll from a sequence if he has spoken with them on the phone, decreasing the chances of their team double-calling customers, which could be a turn-off to customers.
HubSpot CRM Frequently Asked Questions (FAQs)
Is HubSpot CRM absolutely free?
Yes. HubSpot is a free CRM software. Users can add 1,000 contacts and unlimited users without an expiry date. Those interested can simply sign up for an account and start using its services.
Are there any paid components of HubSpot CRM?
HubSpot’s core functionality is free for use. Free versions of tools in the paid marketing and sales software are included.
What other products does HubSpot offer?
HubSpot offers an ecosystem of solutions including marketing, sales, and service hubs, which users can integrate to their CRM to optimize their initiatives in growing and strengthening their customer relationships.
Our Top CRM Provider Picks
If you are not sure if HubSpot CRM is right for you, this article on the 10 Best CRMs for Small Business is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and ease of use.