HYPR is a data-driven influencer marketing platform to discover, evaluate, and engage online influencers. Its key features include influencer list creation, audience overlap and quality measurement, automated outreach, audience targeting, and more. In this article, we cover HYPR reviews and pricing. Ready to get started? Get a free trial.
HYPR pricing is based on four subscription plans: Standard, Pro, Platinum, and Enterprise. However, its pricing isn’t readily available on its website. According to a third-party site, estimate pricing starts at $20,000/year with plans and premium features available at a higher cost.
HYPR also offers collaborative campaigns with influencers. It requires a minimum budget of $25,000, as well as a fee of 20% to 25% of the total cost—depending on the scale and scope of work that will be covered by the influencer. Interested parties may contact its sales team directly to inquire.
Ready to get started with HYPR? Get a free trial.
Summary of Positive HYPR Reviews
Users who gave HYPR a positive review said that the platform is intuitive and provides an extensive influencer list. They appreciate its campaign monitoring and easy export feature for influencer lists. Excellent customer support was also cited.
One user who gave HYPR a positive review on Capterra said that the platform provides a huge number of credible influencers. He added that it provides audience insights to help prove that there is a return of investment and assure that chosen influencers have reached and will be able to reach his client’s target audience. He noted that it is an incredible tool for influencer marketing initiatives.
Summary of Negative HYPR Reviews
Users who gave HYPR a negative review mentioned that updates to influencers’ information as well as their data reach, such as audience size and engagement rate aren’t done in a timely manner. Some of them noted that there is only a report for generalized total engagement across all platforms available rather than for each platform utilized.
One user who gave HYPR a negative review on Capterra said that he has to sort through a lot of options to be able to find exactly what he is looking for since there is so much data available. He wishes for a more extensive filtering search feature. He also mentioned that one can’t easily isolate different social media channels’ data reports.
Check out the list below of some of HYPR’s features:
- Influencer list creation
- Audience overlap and quality measurement
- Historical content scan to discover racism, nudity, and so on.
- Audience targeting by designated market area (DMA)
- Automated outreach and campaign opt-in
- Performance tracking with audience demographics and per post-antifraud technology
- Automated payments
- And more
How does HYPR identify influencers based on a user’s desired audience?
The HYPR platform scans each influencer’s audience and analyzes gender, ethnicity, age, location, and other interests using its proprietary technology. Its analysis is then used to identify the appropriate influencer based on the search.
Does HYPR have influencers from other countries?
HYPR’s database currently features influencers from over 100 countries. For a complete list of countries covered, interested users are encouraged to get in touch with the company.