iContact is an email marketing software that helps users create and send emails to generate leads and convert them into sales. It offers templates and customization features as well as reporting and assessment tools, with the goal of boosting conversion rates. Its base pricing starts at $36 per month, and it is best for users with no HTML knowledge.
iContact Pros & Cons
Offers landing page creation tools
No free plan
Has split testing functionalities
More expensive than other options in the market
Who iContact Is Best For
- Novice users of an email marketing tool: iContact offers users an easy drag-and-drop editor that doesn’t require HTML know-how or technical experience. It also provides a template library to help users create professional-looking emails quickly.
- Users that need landing pages to go with their email campaign: Aside from campaign creation and automation, iContact offers landing page building tools. These tools help users direct potential customers to specific campaign-related pages instead of simply leading them to their website.
iContact’s pricing starts $36 per month for the Base plan and $72 per month for the Pro plan, with a minimum of 500 contacts. Prices will increase with the number of contacts. The main difference between the plans is access to premium features, such as re-engagement automation, landing page builder, and non-opener segmentation.
Starts at $36
Starts at $72
Starts at $30.60
Starts at $61.20
Re-engagement/Win-back Series Automation
Landing Page Builder
You may refer to the complete pricing information here.
*Annual plans are paid in full at the start of the billing cycle.
The Base plan provides you with the basic features to run email marketing campaigns. It has welcome series automation and a stock image library to get you started running campaigns. It also includes other essential features, such as split testing to help you determine higher converting emails, and targeted automation and follow-ups to increase your response rate. You also get email reporting to determine the performance of your email campaigns.
The Pro plan offers all the features included in the Base plan plus additional premium features. It has smart sending that optimizes sending time to your contacts, as well as audience segmentation. It also offers specialized, occasional-specific sending in various forms: birthdays, anniversaries, event promotions, subscriber-specific personal milestones, and more. This functionality helps you build connections with your audience. The Pro plan also offers landing page building functionalities, including a builder and engagement follow-ups.
iContact offers tools that help you create successful email marketing campaigns. Below are some of its key features:
Enables you to efficiently conduct tests with a small percentage of your subscribers to determine which content will resonate best with your audience. You can quickly test email subject lines, incentives, layouts, and color schemes.
The program automation gives you complete control over your campaign send times by letting you determine the best time to send automated messages based on subscriber engagement.
Landing Page Builder
Lets you give your conversion rates a boost by sending highly relevant and personalized content to subscribers every time. Its iContact PRO lets you keep the conversation going by utilizing a single web page that materializes after the desired action is taken.
Provides accurate, real-time data with easy-to-understand reporting of your most recent campaigns. It offers visibility from big-picture tracking to zeroing in on a single subscriber’s click behavior.
Lets you manage subscribers throughout the customer life cycle, from acquisition to retention. Through the platform, you can turn the data you collect into segmented marketing, letting you maintain a healthy subscriber list.
iContact Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Most Helpful iContact Reviews
Those who gave iContact positive reviews online said that it is simple and easy to use. They also commended the excellent deliverability rate, as well as reliable customer support. Concerns raised by users include occasional system glitches and a limited free trial period.
User-friendly & easy to set up; has excellent email deliverability
“iContact is perfect for running an online business on autopilot. You can easily set up robust email autoresponder sequences that work like clockwork. Email deliverability is awesome and I never had problems with my emails ending up in spam instead of my customers’ inboxes.”
— Liudas Butkus
Free trial not long enough to evaluate software efficiency
“The free trial of iContact doesn’t make much sense from a user’s perspective as you can’t really get the full picture about the software in such a short time and you won’t see all the benefits. I think the trial period should be at least three months, which would be enough time to write out an autoresponder sequence and test it out with a bunch of leads.”
— Liudas Butkus
iContact Frequently Asked Questions (FAQs)
What does iContact’s Salesforce package include?
iContact’s native integration with Salesforce includes unlimited daily email sending, unlimited users, and a 97% delivery guarantee. Plans start at $99 per month for up to 10,000 emails per month. Contact its sales team for more information.
Can I integrate iContact with the other applications I’m using?
Yes. iContact’s popular integrations include Salesforce, Zapier, SurveyMonkey, HubSpot CRM, Shopify, Freshdesk, Eventbrite, Nimble, Magento, Velocify, and Drupal.
Does iContact provide discounts?
Yes. Annual subscribers are entitled to a 15% discount. All qualifying nonprofits nationwide may also receive a 20% discount on the plan that fits them best. If their organizations are located inside the state of North Carolina, they are eligible for a free account.
iContact offers easy-to-use tools that make it user-friendly for beginners or those without HTML background. However, its pricing is more expensive compared to other providers that also offer the same pool of features—some even for free.
Hence, I would recommend checking out this article on the best email marketing software, which is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.