LinkedIn Sales Navigator is a lead generation platform that sources lead contact information directly from LinkedIn. It features advanced lead search, segmentation, and recommendations, among others. Pricing starts at $79.99 per month. It is best for sales teams wanting direct business-to-business (B2B) connections with decision-makers and those who want to find prospects that are similar to their current leads.
LinkedIn Sales Navigator Pros & Cons
Automatically recommends leads based on varying factors, such as company and connection to existing leads
Very few integrations with third-party customer relationship management (CRM) software
Includes CRM features built into the Sales Navigator subscription, allowing users to find and nurture leads directly within the software
InMail functionality does not extend to non-LinkedIn connections
Lacks the ability to export leads directly
Who LinkedIn Sales Navigator Is Best For
- Sales teams wanting direct B2B connections from their target companies: LinkedIn Sales Navigator’s advanced lead search tool enables you to filter your search results to display only the decision-makers in your target companies.
- Salespeople who want to find prospects similar to their current leads: LinkedIn Sales Navigator automatically recommends leads that are similar to your saved leads. This functionality helps you grow your pool of prospects faster.
LinkedIn Sales Navigator Pricing
LinkedIn Sales Navigator’s pricing ranges from $79.99 to $134.99 per month. It also has a customized enterprise solution. Its three plans differ in terms of the number of monthly InMail messages (direct messages to LinkedIn users) and access to advanced features, including third-party CRM integrations, shareable account lists, and centralized account management.
Individual sales reps who want to find leads through LinkedIn’s network
Sales teams with 2-9 reps that want to leverage collaboration to build client relationships
Sales organizations with more than 10 reps that want to maximize LinkedIn to build client relationships
$79.99 per month
$134.99 per month
$64.99 per month
$103.33 per month
Number of Monthly InMail Messages
Shareable Account Lists
Centralized Account Management
*Annual plans are paid in full at the start of the billing cycle.
If you are interested, you can sign up for a free trial that gives you access to LinkedIn Sales Navigator for one month.
The Professional plan includes LinkedIn Sales Navigator’s basic features. Among these features include extended access to the LinkedIn network, sales-specific search tools, automatic lead recommendations, custom lists, job change alerts, prospect news alerts, notes and tags, learning center, and a mobile app. Accounts under this plan can save up to 1,500 leads.
The Team plan has all of the Professional plan’s features plus advanced ones, including third-party CRM integration, out-of-network lead unlocks, team introductions through TeamLink, basic seat management, usage reporting, invoicing, and a dedicated relationship manager. Accounts under this plan can save up to 5,000 leads.
The Enterprise plan is customizable. It includes all of the Professional and Team plans’ features as well as more advanced ones, such as enterprise-grade seat management, single sign-on integration, data validation for CRM, analytics integration, and LinkedIn Elevate (content curation platform) alerts.
LinkedIn Sales Navigator Alternatives 2020
Places to Buy Business Leads
Businesses that want to send verified leads directly to their CRM
Businesses wanting an affordable, easy-to-use place to buy unlimited lead contact information
Teams that need advanced search filtering to identify territory-based leads
B2B sales professionals needing to identify lead contact information through social media networks
Sales teams that need no-frills company lead and contact search
LinkedIn Sales Navigator Features
- InMail: It enables you to start conversations with leads even if you are not connected with them on LinkedIn.
- Advanced lead search: This tool allows you to filter your lead searches based on geographical location, company, industry, seniority, and function, among other filters.
- Lead recommendation: The platform suggests new leads based on your sales preferences, search history, and profile interactions.
- Lead lists: It enables you to segment your leads and create lists based on what is relevant to your business.
- Alerts and insights: The platform provides real-time updates on significant changes on your leads, such as company growth and job changes.
Most Helpful LinkedIn Sales Navigator Reviews
Upon reading LinkedIn Sales Navigator reviews online, I discovered that most of its users are happy with it. Many said that they were able to find leads with comprehensive and accurate contact information. Some added that its advanced search tool helped them find the right prospects for their businesses. A few also mentioned that it keeps them updated on news about their saved leads. However, others wished for additional features, such as lead export.
LinkedIn Sales Navigator provides comprehensive information about leads
“I love using LinkedIn Sales Navigator to learn more about my clients and their business! It helps me better understand org structure and business needs based on individual profiles. Super easy to navigate and great search functionality.”
— Nicole Shores
Its login methods are limited to LinkedIn
“LinkedIn Sales Navigator considers only LinkedIn members but not other business people. You must log in to LinkedIn if you want to see members’ details within Gmail via LinkedIn Sales Navigator. That is a tedious job for a busy Gmail user. The other thing which I don’t like about LinkedIn Sales Navigator is that it has only an English contact message stencil. I have to write it again in my language since my contacts mostly know Turkish.”
— Oral Tosun
LinkedIn Sales Navigator Frequently Asked Questions (FAQs)
How does LinkedIn Sales Navigator gather lead insights?
LinkedIn Sales Navigator gathers and organizes company insights from LinkedIn profiles. The platform updates information weekly.
Can I change or cancel my LinkedIn Sales Navigator plan?
Yes. You can downgrade or cancel your LinkedIn Sales Navigator plan anytime. Changes will take effect with your next billing cycle.
How can I contact LinkedIn Sales Navigator’s customer support team?
You can reach LinkedIn Sales Navigator’s customer support team by creating a support ticket on its help page. On this page, you can also access various tutorial articles on how to perform different tasks on the platform. Among these tasks are searching and saving your leads and integrating with third-party CRM software.
LinkedIn Sales Navigator provides comprehensive lead generation tools for finding decision-makers and automatically expanding your lead lists. According to a lot of users, its insights and contact information are accurate and updated. What they are not happy about, however, is the high price that comes with such features and lead quality.
If you aren’t sure if LinkedIn Sales Navigator is right for you, this article on the best places to buy business leads is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on reliability, price, and search and segmenting capabilities.