Localytics is a mobile marketing and analytics software that offers insights on user behavior, campaign attribution, and mobile analytics. Its key features include predictions, mobile customer relationship management (CRM) tool, A/B testing, uninstall tracking, remarketing, and more. In this article, we cover Localytics reviews and pricing. Ready to get started? Request a demo.
Localytics pricing is not readily available on its website. However, according to a third-party website, it has four plans: Free, Premium ($95 per app per month), Enterprise ($895 per month for all apps), and Enterprise Analytics and Marketing ($1,790 per month for all apps). The main difference between the plans is the data volume provision.
Interested users may contact Localytics’ sales team to obtain a customized quote based on their specific business needs.
Ready to get started with Localytics? Request a demo.
Summary of Positive Localytics Reviews
Users who gave positive Localytics reviews online said that it generates good usage reports that allow marketers to understand their app usage. They also liked that it can automate the reporting and campaign optimization processes. They added that it has good customer service that helps new users learn the main functionalities of the service.
One user who gave a positive Localytics review on GetApp said that it is a good tool for acquisition tracking and audience engagement. He added that it functions well as a dashboard for all cross-platform user data. He also liked that its sales and the customer teams are very helpful and are always fully aware of their product.
Summary of Negative Localytics Reviews
As of the date that this article was written (July 3, 2019), there are very few up-to-date negative Localytics reviews online. Users, however, commented that It is not always straightforward in providing cumulative results of mobile campaigns and that sometimes getting particular information may be time-consuming.
Top Mobile Marketing Strategies From Fit Small Business
Top 25 Tips for an Effective Mobile Marketing Strategy: Mobile marketing is a form of digital marketing that targets prospective customers through their mobile devices. Competing in this channel requires an effective strategy, so we asked the experts to share their best. Here are 25 of the best tips for an effective mobile marketing strategy from the pros.
Check out the list below of some of Localytics’ features:
- Mobile CRM
- Application programming interfaces (APIs)
- Marketing clouds
- A/B testing
- True Impact
- And more
What is True Impact?
True Impact is Localytics’ reporting tool that allows users to see how their audience respond to their mobile app marketing campaigns. It provides reports that vary from revenue generated to the uninstall rate. This allows users to see which campaigns are improving the return of investment on their app.
What kinds of metrics does Localytics provide?
Localytics provides three types of metrics: Session, Events, and Profiles. Session denotes how a user interacts with the user’s app. Events is the type of action that a user takes. Profiles gives information about the user of the app.
Here is a list of some of Localytics’ popular integrations:
- Salesforce Marketing Cloud
- Oracle Marketing Cloud
- Adobe Marketing Cloud
Have you read these Localytics reviews and are still not sure if it’s the right fit for you? Read our reviews of all top mobile marketing software or check out one of these three Localytics competitors.