Market Leader is a real estate lead generation software that offers contact management, website creation, and marketing automation solutions. It also features customer relationship management (CRM), a mobile app, and team analytics tools. Pricing starts at $129 per month + $25 to $60 per lead. It is best for real estate agents looking for a CRM tool specialized for real estate.
Market Leader Pros and Cons
Can automatically save leads from connected third-party real estate listing sites
Reported to have low-quality leads
Has a mobile app for alerts and following up with leads
Features are not as extensive as its competitors
Has a built-in CRM designed for real estate
Who Market Leader is Best For
- Real estate agents looking for a CRM tool that is specialized for real estate: Market Leader’s CRM tool can automatically import leads from third-party real estate listing sites such as Zillow, Trulia, and Realtor.com. It also shows which properties are being viewed by your website visitors.
- Real estate businesses looking to automate marketing for property listings: For each new listing you create, Market Leader automatically generates a customizable property marketing package that includes a webpage, listing email, social media posts, and ready-to-print flyers.
Market Leader Pricing
Market Leader pricing is at $129 per month. Additional cost for its leads ranges from $25 to $60 depending on location and availability. The platform also offers discounts and promotions from time to time. You may contact its support team to request a detailed pricing quotation based on your business requirements.
Market Leader Alternatives 2020
Real Estate Lead Generation Software
Best for real estate agents seeking buyer or seller leads exclusive to their ZIP code
Agents seeking a free CRM with lead generation from Zillow
Brokers and agencies seeking more in-depth lead information, such as social profiles
Agents seeking leads and outsourced, professional marketing support
Agents building a website with lead generation using Google Ads and Facebook ads
What Real Estate Lead Generation Software is Right for You?
Market Leader Features
Market Leader’s features are designed to help users get real estate leads and promote their listings. Below is an overview of its main features.
Real Estate Leads
Market Leader provides exclusive leads from its real estate valuation website HouseValues.com and pay-per-click (PPC) advertising channel Leads Direct.
HouseValues.com mainly provides seller leads, along with insights on their properties and listing time frames. Market Leader gives you exclusive access to leads within your ZIP code.
Leads Direct provides both buyer and seller leads from PPC campaigns. Market Leader shows insights on which properties these leads are viewing.
Leads from these sources are automatically added to your Market Leader system.
The platform enables you to create internet data exchange (IDX)-enabled websites that consolidate listings from multiple listing sites. You can customize it with various layout options, widgets, and licensed photos, which you can add with a drag-and-drop editor. This editor is also accessible through mobile devices.
For each new property listing you create, Market Leader automatically generates a marketing package that includes a property website, listing email, social media posts for Facebook and LinkedIn, and ready-to-print flyers. It also provides monthly newsletters and automates multi-channel campaigns, assigns leads to these campaigns, captures contacts from third-party sources, and schedules birthday and anniversary messages for clients.
Market Leader’s mobile app notifies you about new leads and gives you their contact information in real-time. You can also use it to set reminders, manage contacts, call leads, send texts and email, and view contact history.
Most Helpful Market Leader Reviews
Market Leader reviews available online are a mix of positive and negative ones. Many said that it has a user-friendly interface for following up leads and creating websites. Some added that the customer support team was helpful in getting them started and troubleshooting their problems. However, a lot of them also complained about receiving low-quality leads from the platform.
It’s easy to create real estate websites on Market Leader
Users who gave positive Market Leader reviews said that its interface for connecting with leads and its drag-and-drop website builder are easy to use. Some added that the mobile app successfully keeps them updated on new leads. Some also commended the customer support team for helping them set up and address any problems they encounter.
Leads generated were not interested in real estate
“When leads come in, the leads want nothing to do with real estate. Emails were bad, numbers were not good or nonexistent, NOT ONE quality lead.”
Market Leader Frequently Asked Questions (FAQs)
Can I import and export contacts in Market Leader?
Yes. If you are using Google Contacts or Office 365, you can directly synchronize your contacts with Market Leader. If not, you can compile them in a CSV file and upload it into the platform. Exports are also saved into a CSV file.
Can Market Leader users connect it with third-party listing sites?
Yes. You can automatically save leads from Zillow, Trulia, and Realtor.com into your Market Leader system. The dashboard also shows you how many leads are coming from each listing site.
Can Market Leader users alert contacts about new listings?
Yes. You can set automatic email alerts to your contacts whenever you have new property listings. You can also segment your email lists based on price range, lot size, stories, keyword, and furnishings, among others. You can also see which contacts are interacting with your alerts.
Our Top Real Estate Lead Generation Software Picks
If you are not sure if Market Leader is right for you, this article on the best real estate lead generation companies is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, advertising, lead nurturing capabilities, and support.