Marketo is a marketing automation software with a range of capabilities that can cater to the needs of all business sizes. Some of its features include email marketing, lead nurturing, SEO, social media marketing, landing page building, and analytics. We compiled Marketo user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Marketo does not publish its pricing on its website, but according to a third-party site, it has three paid subscription plans: Basic ($895/month), Pro ($1,795/month), and Elite ($3,195/month). The main differences between the plans are the number of contacts in the database and access to advanced features.
Each plan offers add-on features that cost $900 to $1,400/month.
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Summary of Marketo User Reviews
What Marketo Does Well
Users who gave Marketo a positive review said that the software is great for scaling marketing efforts. They also appreciate that it has plenty of features to support different campaigns and improve relationships with their leads.
What Marketo Does Not Do Well
Users who gave Marketo a negative review noted that getting the advanced features can be pretty expensive. They also mentioned that its customer service needs plenty of improvement.
Most Helpful Positive User Review
“The platform itself is very powerful and can do pretty much anything you need with a little creativity. We use Marketo to nurture leads throughout the buyer journey and connect with them when they are ready to make a purchase decision. The integration with Salesforce is one of the best I have worked with, but if you need to connect it to a custom platform, that could be a challenge. It’s very easy to set up workflows and scale marketing efforts.”
Most Helpful Negative User Review
“Customer support is lacking at times, and if you find a bug within the platform, they can take a while to resolve it. Pricing can go up very quickly if you do want to take advantage of the advanced features like Analytics and the Dynamic content.” – Jordan Robertson
Check out the list below of some of Marketo’s features:
- Marketing Automation
- Account-Based Marketing
- Email Engagement
- Mobile Communication
- Social Integration
- Digital Ads
- Web Interaction
- Marketing Analytics
- Predictive Content
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How do I know what subscription package I should get?
Marketo’s sales team will directly communicate with you to assess what your needs are so that they can create a package that’s tailor-fit to your business needs. This is why the company does not list exact pricing details on its website.
Is there a checklist for things that users need to accomplish before deploying Marketo?
Yes. This list includes a basic account setup, branding landing page URLs and email links, syncing the CRM, and adding a tracking code to the user’s corporate website. These steps should be done only if the company is new to the platform. Some initial steps may require help from your IT department.
Marketo has plenty of features. Are there any tutorials available for each?
Yes. Marketo provides a wide range of courses, demo videos, and certifications so subscribers can master the many applications and solutions that the software offers. Visit its website to find out how you can improve your Marketo skills.
Marketo Overview Video
This video provides an overall background on what Marketo can do to help businesses increase conversions and sales.
When choosing a marketing automation software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Marketo’s popular integrations: