Metrilo is an ecommerce CRM and analytics platform that helps users make data-driven decisions to improve their conversion rates. It features email marketing, email automation, and customer segmentation. Monthly fees range from $119 to $299+, and Metrilo is best for ecommerce entrepreneurs interested in using customer behavioral data to drive sales.
Metrilo Pros and Cons
Easy to install
Lead generation needs improvements
Great customer support
More expensive compared to similar providers
Email marketing automation and analytics
Lacks order, inventory, and shipping management features
Who Metrilo Is Best For
- Ecommerce entrepreneurs interested in using customer behavioral data to drive sales: Metrilo provides real-time marketing performance reports that will help you base your business decisions on customer behavior.
- Businesses that do direct-to-consumer (DTC) marketing: Metrilo’s email segmentation that’s based on customer behavior (filtering and targeting) and automation helps you deliver the most personalized communications to your customers. This allows you to nurture repeat customers and boost sales.
- Ecommerce marketers who need new ways or ideas to grow brands they are in charge of: Metrilo has a CRM that enables businesses to reach out to their customers personally while the automated emails drive targeted sales.
Metrilo’s pricing page shows three subscription plans with fees that range from $119 to $299+ a month. The main differences between the plans include an ecommerce CRM, the capability for retention analysis, and access to email marketing.
Starts at $299
Starts at $249
*Annual plans are paid in full at the start of the billing cycle.
All plans include unlimited team members, one-click installation plugin, secure encrypted data storage, and access to live chat and email support.
If you are the type who wants to base business decisions on data, then this plan is for you. Metrilo’s basic tier gives you access to ecommerce analytics, marketing performance reporting, revenue breakdowns, product performance reports, conversion funnels, and a real-time dashboard.
The Pro plan provides an ecommerce CRM and retention analysis, on top of the features included in Essential. You should consider this plan if you want to filter and segment your customer database and see customer lifetime metrics.
Metrilo’s most advanced plan adds email marketing as a feature along with all the inclusions in Essential and Pro. With that, you have access to email automation, manual emails, customer feedback, ready templates, and sales recovery. This plan is ideal if you want to include marketing into your platform but don’t want to pay for (and learn) another software.
If you are interested in exploring Metrilo before paying for a subscription, then sign up for the free 14-day trial. Additionally, a demo is available on its website.
Metrilo’s best features are automated behavior tracking and contact management, and the combination of the two allows you to use data that will increase sales growth. It also facilitates personalized communications to grow relationships with website visitors and nurture repeat customers. Here is a summary of the tool’s most important functions.
You can monitor marketing performance, review revenue breakdowns, product performance reports, and conversion funnels through a real-time dashboard. Reports are automated, with no manual setup required, and this helps you know exactly what drives sales for your brand.
Metrilo’s ecommerce CRM provides you with your customers’ full journey on your site such as actions taken in each session, product interactions, order history, lifetime spend, and contact details. It also gives you the ability to set up more than 30 filters and segmentations for marketing.
You can set up automation for emails for over 20 different customer actions and trigger events, enabling you to personalize emails and ensure its relevancy to your customers.
You can increase customer retention rates by setting up automation for the following emails: cross-sell and up-sell, promos and coupons, content drip campaigns, and replenishment emails.
Since the primary focus of Metrilo is reporting and customer behavior analytics, it lacks order management, shipping management, and inventory management tools offered by the other providers. These features are helpful for customer service and stock planning. If these are important to you, then other ecommerce CRM software like TradeGecko or Zoho CRM Plus might be a better fit.
Here is a list of Metrilo’s popular integrations:
- One-click plugin available for Shopify, WooCommerce, and Magento
Most Helpful Metrilo Reviews
The majority of Metrilo reviews available online are positive, with many highlighting that it is easy to install and setup. Most users also rave about its analytics feature, adding that it delivers better reports than Google Analytics. A common suggestion, however, is that its email templates need to be improved. Some also said that it is more expensive than other similar providers on the market.
Easy to install; great email marketing feature
One user who left a positive review about Metrilo on Capterra shared that he was impressed because installation and configuration of the plugin were done in a few minutes. He also appreciates the email marketing feature that’s added to the CRM since it helps boost data analytics and that customer service is prompt and helpful in responding to his inquiries.
Email lead generation and templates need improvement
One user who left a negative review about Metrilo on Capterra requested for mail lead generation improvements, adding that its Sumo integration is not a solution. He also requested that more customizations be made available for emails.
Metrilo Frequently Asked Questions (FAQs)
How long does it take to install Metrilo on my website?
Installing the plugin to your website takes about five minutes. After creating your Metrilo account, you just need to choose the platform (such as Shopify and WooCommerce) you will work with and follow the listed steps. However, integration with a custom website may take longer, and you can view additional information on this on Metrilo’s website.
Do I need a website developer to install Metrilo?
You don’t need a developer if you are using Shopify or WooCommerce, but you might need some help if you are using Magento.
Does Metrilo pull all my data history once installed?
Yes, it automatically does for Shopify, but it needs enabling for WooCommerce and Magento. Once you perform data sync, all your customers and their orders since Day One will appear in your database.
Our Top Ecommerce CRM Software Picks
If you aren’t sure if Metrilo is right for you, then this article on the best ecommerce CRM software is a review of our top choices. Our team looked at several ecommerce CRM platforms and narrowed our choices down based on ease of use, affordability, support, and ecommerce-specific features like inventory management, website tools, and payment integration.