Nextdoor is a social networking platform for local communities and neighborhoods. It provides users with a platform where they can stay updated with local news, hire local services and recommend businesses around their area, and engage with other local residents. It is a free app that’s best for real estate agents and public agencies.
Nextdoor Pros and Cons
Sign up process is very complicated
Vast amount of resources
A great way to connect with neighbors
Can be used to verbally abuse and humiliate neighbors
Who Nextdoor is Best For
- Real estate agents – Real estate agents and brokers are able to reach a broader community of homeowners to raise awareness of their business using Nextdoor’s Neighborhood Sponsorships.
- Public agencies – Public agencies use Nextdoor to create stronger and safer communities. Its mapping and targeting features enable them to effectively communicate with verified residents who live in their jurisdiction.
Nextdoor pricing for members and neighborhoods is free of charge. Neighborhood Sponsorships, on the other hand, are paid for on a monthly, recurring basis. However, prices are currently not published on its website. Similar social media management platforms usually cost around $29-$49/month for apps with basic and straightforward functionalities; while the more extensive ones cost around $199-$399+/month.
Nextdoor’s Neighborhood Sponsorships allow local home service providers and real estate agents to promote their expertise and advertise their listings in their ZIP codes. Prices are determined based on your ZIP code’s total number of Nextdoor members, median home selling price, and market score.
Nextdoor focuses primarily on three popular areas of the product: messaging, events, and classifieds. The app offers features that users can use to look at classified ads and real estate listings, organize events, share recommendations, and more.
This feature enables users to easily see their neighborhood on-the-go. It provides a bird’s-eye view of your neighborhood with color-coded markers which indicates members (green), invited neighbors (yellow), and neighbors who need invitations (red).
Accurate categorization of recommendations allows neighbors to find exactly what they are searching for. Local services, for example, can have categorizations such as babysitters, plumbers, landscapers, and more.
Count indicators on Inboxes, Events, and Groups
A clear badge on the navigation bar indicates the number of unread private messages. Members are also able to see the number of upcoming events and discover groups through the relevant counts in the left navigation bar.
With customized agency profile pages, local residents are able to view local agency posts, announcements, and events such as public meetings, community activities, and safety training.
Which Social Media Management Software is Right for You?
Most Helpful Nextdoor Reviews
An ideal way to keep up-to-date on things happening around the neighborhood
Those who left Nextdoor reviews online love how the platform helps residents to stay informed on local news, alerts, and meetings, as well as getting recommendations for services of all kinds. It is also a good place to sell products and local services.
Lacking security features
Users who left negative Nextdoor reviews complained that the system has allowed unfit people to become leads/moderators. They harass and ban homeowners they don’t like because of religion, race, or political views.
Nextdoor Frequently Asked Questions (FAQs)
Who can participate in the Nextdoor’s Neighborhood Sponsorship?
Those interested to purchase a Neighborhood Sponsorship must be a real estate agent or broker, general contractor, home builder, home insurance agent, as well as an expert in home renovation, home mortgage, rental property, or vacation rental.
Can I cancel my sponsorship at any time?
Yes. Nextdoor’s Neighborhood Sponsorship product is currently available in a month-to-month commitment so users may cancel at any time. Upon canceling, your ZIP code will be available to the next agent on the waiting list. However, according to its website, Nextdoor may allow long term commitments in the future.
How many agents can sponsor one ZIP code?
Multiple agents may be allowed to sponsor one ZIP code depending on the size of the neighborhood, agent demand, and members’ engagement. If more than one agent has purchased the same ZIP code, their ads will be displayed in equal rotation.
Our Top Social Media Management Software Picks
If you aren’t sure if Nextdoor is right for you, this article on the 10 Best Social Media Management Tools for Small Businesses is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and customer support.