Nextdoor is an online neighborhood network that offers local advertising and real estate lead generation solutions. It features neighborhood hubs, business pages, and local news. It’s best for real estate agents who want to build long-term relationships with their target neighborhoods and local businesses looking to advertise their services within the community.
Nextdoor Pros & Cons
Great for expanding your network within a community
May list multiple real estate agents on a single neighborhood or ZIP code
Has a real estate section where agents can interact with prospective buyers
While network members are verified, some may be unprofessional and disrespectful
Offers business pages for advertising and promotion
Who Nextdoor Is Best For
- Real estate agents who want to build long-term relationships with local neighborhoods: Nextdoor features real estate agents as the local property experts. The platform also enables agents to build relationships and referral networks within their neighborhoods through its real estate section. Aside from real estate agents, it can also benefit mortgage brokers, home builders, home contractors, and more.
- Local businesses looking to advertise in their communities: Nextdoor enables local businesses to post sponsored content targeted for their specific neighborhoods.
Nextdoor is a free platform. Only local businesses and real estate agents who want to advertise and generate leads from Nextdoor will be charged. Pricing details, however, are not published on its website as advertising fees vary per neighborhood.
According to third-party websites, its cost-per-thousand-impressions (CPM) rate is $25 for advertisers and real estate section sponsorships range from $100 to $1,000 per month. To get accurate pricing information, you may join a neighborhood via Nextdoor or schedule a call with its support team.
Nextdoor Alternatives 2020
Real Estate Lead Generation Software
Best for real estate agents seeking buyer or seller leads exclusive to their ZIP code
Agents building a website with lead generation using Google Ads and Facebook Ads
Agents seeking a free CRM with lead generation from Zillow
Brokers and agencies seeking more in-depth lead information, such as social profiles
Agents seeking leads and outsourced, professional marketing support
Nextdoor’s features are designed to connect local neighborhoods and keep them updated on the latest local news, events, businesses, and real estate opportunities. Below is an overview of its key features.
Nextdoor’s neighborhood hubs are where people within a community can interact with each other. In these hubs, you can also see local trends, businesses, public services, classifieds, recommendations, lost and found reports, and urgent alerts.
Nextdoor enables you to create business pages for different types of businesses and professional services, such as real estate services, restaurants, fitness centers, retail, home services, and tutorials. These business pages let you establish an online presence and build brand awareness within your neighborhood. You can also create local deals to attract customers and drive traffic to your page.
Real Estate Section
Nextdoor’s real estate section enables network members to find homes that are for sale, pending, and recently sold. They can see nearby open houses and filter the property list according to price range.
This section gives real estate agents an opportunity to reach potential buyers as they can facilitate one-on-one interactions. Agents can answer prospects’ questions and share their expert opinions to build lasting relationships. They can also possibly get future referrals through their contacts.
Most Helpful Nextdoor Reviews
Upon reading Nextdoor reviews online, I found that most of the software’s users are happy with it. Many said that they were easily connected with local businesses and services. Some added that it helped them get acquainted with the people within their neighborhoods. However, some users reported that they encountered a lot of disrespectful users on the software.
Nextdoor connects you to the local community & its services
“Nextdoor makes connecting with your neighbors and communicating with them quick and easy. They create a space for you to interact and share information with your closest geographical neighbors.”
— Paul Nichols
Some of the network members are unprofessional
“Nextdoor’s app, like any social media app, has its issues with spam, bad users, and bugs, but this is nothing new or unexpected. Nextdoor does not have all the bells and whistles of bigger platforms for target advertising.”
— Alexis Nichols
Nextdoor Frequently Asked Questions (FAQs)
Can I exclusively claim real estate leads from a neighborhood?
No. Nextdoor allows multiple agents to sponsor one ZIP code depending on the size of the neighborhood, agent demand, and members’ engagement. If other agents claim the same ZIP code you do, your ads will be displayed in equal rotation.
Can I incentivize local Nextdoor users to recommend my business?
No. Nextdoor’s community guidelines prohibit incentivizing other users to recommend your business. Violations may result in the removal of your content, suspension of privileges, or a permanent ban from the platform.
What support resources does Nextdoor provide?
Nextdoor maintains a local business blog that shows news, insights, and tips on growing your local business.
Nextdoor is primarily a neighborhood social media platform that real estate agents can leverage to generate leads and expand their network. However, it doesn’t exclusively feature one real estate agent per ZIP code. If this is a major consideration, you might want to check out Parkbench, as it offers agent exclusivity per area.
If you are not sure if Nextdoor is right for you, this article on the best real estate lead generation companies is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, advertising, lead nurturing capabilities, and support.