Nielsen is a marketing analytics platform that provides market data on what consumers watch, listen to, and buy. Its solutions include trend development, performance diagnostics, analytical models, advertisement intelligence, media impact, data management, digital ad ratings, and more. In this article, we cover Nielsen reviews and pricing. Ready to get started? Request a demo.
Nielsen pricing is based on two subscription options: Nielsen Connect and Nielsen Total Audience. However, the pricing details are not readily available on its website. Pricing for similar providers have monthly fees that cost around $70 to $400 for the basic functionalities; while the more advanced ones can cost up to $700/month.
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Summary of Nielsen Reviews
As of the date this article was written (May 24, 2019), there are no Nielsen reviews available online. If you are a past or current Nielsen customer, leave a review to help other business owners who are deciding whether or not to use the software.
Check out the list below of some of Nielsen’s features:
- Performance diagnostics
- Analytical models
- Advertisement intelligence
- Media impact
- Data management
- Data as a service (DAAS)
- Digital ad ratings
- And more
What industries does Nielsen specialize in?
Nielsen provides tailored data for several industries including advertising, agencies, media, consumer packaged goods retail, and manufacturing.
Can Nielsen optimize its users’ advertisement efforts?
Yes. Nielsen’s advertisement intelligence provides data on each advertiser’s expenditure, as well as the time, place, and media where the ads are placed. Users can also view which creative materials (such as videos, photos, etc.) are being used on specific platforms along with the performance analytics of their media campaigns.
Here is a list of some of Nielsen’s popular integrations:
- Big Chalk Analytics
- C A Design Services
- Union Crate
- Interactive Edge