Omnisend is an email marketing and automation platform designed for ecommerce businesses and marketers. Its features include email templates, sign-up and pop-up forms, audience and email segmentation, and social media communication tools. Its pricing ranges from $0 to $99 per month, and it is best for users with no prior email marketing experience.
Omnisend Pros & Cons
Easy and simple to use
While the Free plan has an allocation of 15,000 monthly emails, it only offers the bare minimum functionalities
Offers automation and segmentation functionalities
Experiences occasional glitches
Who Omnisend Is Best For
- Users who send out general marketing emails: Specific to the Free plan, users who send general marketing emails (for example, a weekly newsletter sent to all subscribers) can benefit from this, as it comes for free with a large volume of monthly email allocation.
- Users with ecommerce or online stores: Omnisend includes a lot of ecommerce integrations, including Shopify, Shopify Plus, Big Commerce, Volusion, Magento, WooCommerce, PrestaShop, and OpenCart. Omnisend also offers functionalities that let you send automated email messages based on shopping triggers, and use smart segmentation to send the right message to the right person at the right time.
Omnisend’s pricing ranges from $0 to $99 per month for 500 contacts. Pricing will go up depending on the number of your contacts. The main difference between the plans is access to premium features, such as sign-up forms and pop-ups, email automation, and audience segmentation.
Sign-up Forms and Pop-ups
SMS Campaign Automation
Email Account Migration
You may refer to the complete pricing information here.
The Free plan offers the basic essentials, including email campaigns for up to 15,000 emails a month, sign-up forms and pop-ups, as well as simple reports. It is ideal for micro-businesses and onepreneurs who send out updates and one-size-fits-all type of newsletters to their subscribers.
The Standard plan builds on the Free plan features and includes additional functionalities, such as SMS campaigns and automation, as well as email automation. It also offers audience segmentation for users who only want to target a specific group of subscribers, instead of blasting the same version of email to all contacts. It provides 24/7 email and chat support.
The Pro plan builds on the features of the Standard Plan and offers additional premium features, such as push notifications, Facebook custom audiences, priority support, and advanced reporting.
The Enterprise plan is Omnisend’s most advanced plan; it includes advanced features such as the Facebook Messenger integration for easier contact communications, email account migration, and a dedicated account manager for customer support. It also includes deliverability support to ensure that all campaigns have good receipt rates.
Omnisend Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Omnisend offers tools that help you create successful email marketing campaigns. Below are some of its key features:
- Automation: Enables you to build automated workflows that send your messages on autopilot, removing the worry of sending scheduled emails to your subscribers.
- Campaigns: Allows you to create email and SMS campaigns to complement your omnichannel strategy and increase your conversion rate.
- Segmentation: Helps you improve your customer targeting with fully fledged segmentation for ecommerce.
- Forms: Lets you seamlessly collect contacts and start engaging them via automated messages in an instant.
- Content editor: Offers a flexible drag-and-drop visual editor to help you create professional-looking and visually appealing images.
- Reports: Enables you to generate actionable reports with the data you need to improve your campaigns and increase your sales.
Most Helpful Omnisend Reviews
Those who gave Omnisend reviews online said that it is simple and easy to use, and is good for beginners. They also noted that its campaign management tools are simple and uncomplicated. Concerns raised by users include emails going to junk email and occasional system bugs and glitches.
Straightforward & uncomplicated to use
One user who gave Omnisend a positive review on G2 said that they appreciate its ease of use and simple setup process. According to her, the software easily prompts you to move from one campaign to another, and helps in growing your business. She also said that it is helpful for novice users like herself.
Experiences occasional glitches with integrations
One user who gave Omnisend a negative review on G2 said that their team occasionally encounters glitches, particularly its integration with their ecommerce software, which delays sending order confirmation and automated emails to their customers. She also complained about emails going to their subscribers’ junk folders.
Omnisend Frequently Asked Questions (FAQs)
How does Omnisend help users save time in creating monthly email newsletters?
Omnisend uses a Product Picker feature, which enables users to choose and click on the products they want to use. The software then automatically imports the product details, such as prices, titles, and images, into the newsletters.
How does Omnisend help bring back inactive customers?
Omnisend allows users to send one or a sequence of customer reactivation emails that offer the value that they want and need. It also allows businesses to customize these emails according to their brand’s identity so they can create a lasting impression on their customers.
Does Omnisend count contacts twice if I add them to two different segments?
No. Omnisend counts duplicate contacts only once, no matter how many segments they belong to. The program also doesn’t charge twice for the same contact that is subscribed to multiple channels, like SMS and email.
Omnisend is a great choice for microbusinesses that are just starting to establish their presence online—thanks to its Free plan that can send a considerable amount of emails per month.
Due to its nature of being designed for ecommerce businesses, it could also scale up with growing online store owners. Those who sign up for a Free plan can choose to upgrade to a paid one to have access to more premium features.
Furthermore, those with established ecommerce businesses can also consider Omnisend as a great choice to run targeted and segmented campaigns to their customers, as well as communicate with them through social media (specifically Facebook Messenger).
If you are not sure whether Omnisend is right for you, this article on the best email marketing software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.
Disclaimer: The following information was provided by Omnisend and does not necessarily reflect the views of FitSmallBusiness.com.
What is Omnisend?
Omnisend is an omnichannel marketing automation platform built for ecommerce. With email marketing at its core, creating beautiful email campaigns is easier than ever before. Using Omnisend’s automation, you can personalize your message to customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, Viber, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it’s easy to perform.
Omnisend News & Activity
Omnisend Customer Service
Omnisend gives you stellar support and helpful advice anytime you need it. We’re available 24/7 for all.
Omnisend Unique Features
● Email Automation
● Browse Abandonment Emails
● Product Abandonment Emails
● Abandoned Cart Emails
● Order Confirmation Emails
● Automation Workflows Emails
● Order Follow-up Emails
● Welcome Emails
● Customer Reactivation Emails
● Birthday Emails
● SMS Campaigns
● Email Campaigns
● Custom Workflows
● Advanced Customization
● Facebook Custom Audiences
● Google Customer Match
● Facebook Messenger
● Push Notifications
● Automation Workflows
● Signup Forms
● Landing Pages
● SMS Campaigns
● Content Editor
● 24/7 email and chat support