OpenCart is an open-source ecommerce platform that enables you to manage multiple stores and unlimited products. It supports multiple currencies and languages, has a built-in affiliate system, and provides the ability to sell physical and digital goods. It is free and is best for small to midsized business (SMB) owners that have coding knowledge or can afford to hire a developer.
OpenCart Pros and Cons
Developer skills required
Good UI and UX
Limited customer support
Plenty of integrations
No built-in SEO and marketing features
Who OpenCart is Best For
- SMB owners that have coding knowledge or can afford to hire a developer: OpenCart is free, scalable, and a perfect platform for businesses that want to start an online store. Since it is open-sourced, support is not as extensive, so if you have the know-how or can hire a developer, OpenCart is a great option.
You can launch and manage a functional OpenCart site for free, and you also have the option to add extensions that cost anywhere from $0 to $99,999.90 each. Migration is offered through Cart2Cart, with prices starting from $69. Premium Support costs either a monthly fee of $99 or a starting price of $99 (one-time fix).
While OpenCart is free to download, it has the following minimum installation and working requirements:
- Web Server (Apache suggested)
- PHP, at least 5.4 version
- Curl enabled
- Database (MySQLi suggested)
OpenCart Alternatives 2020
Most ecommerce and multichannel businesses
Growing businesses selling exclusively online
Brick and mortar shops that want a free online store
Starts at $29 per month
Starts at $29.95 per month
Starts at $0
OpenCart provides a customizable platform for your ecommerce store. I have highlighted some of its main features below:
- Ability to sell physical and digital goods
- Back-up and restore tools
- Built-in affiliate system
- Discount, coupons, and rewards system
- Product reviews and ratings
- Product variations and filters
- Sales reports
- Support for multiple currencies, languages, and stores
- Unlimited categories, products, and manufactures
OpenCart’s dashboard provides an overview of your store’s total orders, sales, customers, sales analytics, and online users. You can also add widgets to reflect the information you want to be provided with at a glance. If you want to manage user access, then you can set advanced privileges and user and group permissions.
OpenCart’s extension store offers over 13,000+ free and paid (costs $20 to $99,999.90) integrations for marketplaces, languages, payment gateways, reports, and more. Here is a list of some of its popular integrations:
- Payment gateways: Authorize.Net, Amazon Payments, First Data, Klarna, LiqPay, Skrill, PayPal, and SagePay
- Shipping: Australia Post, Citylink, FedEx, Parcelforce, Royal Mail, UPS, and USPS
- Marketplaces: Etsy and eBay
Most Helpful OpenCart Reviews
The majority of the OpenCart reviews I have read are positive. Most of the reviews revolve around the software being open-sourced; hence, its high degree of customization is appreciated. Some users also commented that it is not as heavy, system-requirements-wise, compared to similar providers.
Meanwhile, a common negative review is the high level of technical knowledge required to use the platform, with many adding that it can take a while to learn the system. They furthered that while store set-up is highly customizable, most features need paid integrations for that to happen.
Good UI and UX
“It does well in providing you standard ecommerce features you would expect tailored for small to medium online businesses. Good UI and UX.”
Minimum support; limited drag-and-drop features
“They can improve on support and update their module layouts. Support is minimum because it’s open-source. Should implement more drag-and-drop features so non-coders/designers can use it with ease.”
OpenCart Frequently Asked Questions (FAQs)
Does OpenCart offer a demo?
Yes, it does. You can view demos for the front end and administration panel on its website.
Are there any limitations to the coverage of premium support?
OpenCart’s Premium Support covers a maximum of five extension installations and three bug fixes per month. The service is also limited to dedicated tech support, so it will not cover custom development and design.
Will a store be online during the migration process?
OpenCart’s migration partner, Cart2Cart, guarantees that there will be no downtime to your live store.
Our Top Ecommerce Software Picks
If you aren’t sure if OpenCart is right for you, then this article on the best ecommerce platforms is a review of our top choices. Our team looked at a variety of software and narrowed our recommendations down based on price, ease of use, user reviews, and features such as payment processing, inventory management, reporting and analytics, additional sales channels, and integrations.