OptinMonster is a lead generation platform that offers conversion optimization tools, such as opt-in forms, pop-ups, floating bars, and other types of website elements. It also has a drag-and-drop form builder, targeted campaigns, and campaign triggers. It costs $19 to $99 per month and is best for ecommerce businesses, sales teams, and companies looking to turn website visitors into leads.
OptinMonster Pros and Cons
Creating opt-in forms does not require coding skills
Form fields include name, email, and phone number only
Opt-in forms are mobile-friendly
Limited variety of popup templates
Extensive website element choices, such as slide-in scroll box, countdown timer, and fullscreen welcome mat
Who OptinMonster Is Best For
- Websites looking to turn their visitors into leads and subscribers: Website admins can use OptinMonster to create different types of conversion optimization tools where visitors can leave their contact details.
- Ecommerce businesses that want to reduce visitor abandonment: OptinMonster has an exit-intent technology to recover abandoning visitors. With this tool, ecommerce businesses can create offers and pop-ups that appear automatically when visitors are about to leave their website.
- Sales teams wanting to personalize lead generation campaigns: OptinMonster also determines website visitors’ cookies, devices, and location, among other information, which help create personalized offers for each lead.
OptinMonster pricing varies depending on four subscription options: Basic ($19 per month), Plus ($39 per month), Pro ($59 per month), and Growth ($99 per month). After researching each of these plans, I found that they differ on the maximum number of websites and monthly page views as well as access to advanced features like inactivity sensor.
*Annual plans are paid in full at the start of the billing cycle.
If you are getting more than 250,000 monthly page views for your website, you may contact OptinMonster for a customized plan.
OptinMonster also offers discounts from time to time. Visit its website to know if there is an offer today.
The Basic plan includes all the essential features, including unlimited campaigns, multiple campaign types, page-level targeting, list segmentation, subscriber recognition, success messages, basic integrations, and simple reporting. It can be used on one website only and can display opt-in campaigns for up to 3,500 page views.
The Plus plan has all of the features included in the Basic plan as well as A/B testing, full reporting, attention activation, content locking, advanced integrations, inactivity sensor, device targeting, animations, and sounds. It can be used on a maximum of two websites and can show opt-in campaigns for up to 15,000 page views.
This plan includes all of the Basic and Plus plans’ features, as well as exit-intent detection, mobile-specific campaigns, links, yes/no forms, countdown timers, campaign scheduling, urchin tracking module (UTM) targeting, referrer detection, smart tags, abandonment detection, OptinMonster logo removal, and priority support. It can be implemented on a maximum of three websites and can display campaigns for up to 50,000 page views. It also includes two subaccounts.
The Growth plan has all of the lower plans’ features, plus more advanced ones. These features include on-site retargeting, follow-up campaigns, real-time personalization, couple wheel campaigns, geolocation targeting, success scripts, and activity logging. It can be used on a maximum of five websites and can show opt-in campaigns for up to 250,000 page views. It can accommodate an unlimited number of subaccounts.
OptinMonster Alternatives 2020
Lead Generation Software Companies
Purchasing scrubbed lists of leads
Creating a prospect list of decision-makers at target companies
Generating leads through inbound marketing
Engaging with leads in real-time on your website
Building websites and landing pages to collect leads
Engaging with and capturing leads on social media
OptinMonster’s features are designed to help users build their own opt-in forms and campaigns for lead generation. Some of its main features include drag-and-drop builder, multiple campaign types, campaign triggers, and targeted campaigns.
OptinMonster’s drag-and-drop opt-in form builder enables users to create different types of forms, pop-ups, and campaigns. Users can start with templates or a blank canvas. They may also incorporate animations and sound effects into their forms.
Multiple Campaign Types
OptinMonster’s opt-in forms come in different types, including lightbox pop-up, slide-in scroll box, countdown timer, inline forms, coupon wheel, full-screen welcome mat, floating bar, sidebar forms, and content locker.
You can set campaign triggers as a response to website visitor interactions. It has exit-intent technology, scroll trigger, timed display control, campaign scheduling, and inactivity sensor.
OptinMonster has various tools to help users make targeted and personalized offers to their leads. These tools include geolocation targeting, device-based targeting, referrer detection, cookie retargeting, AdBlock detection, and on-site follow-up campaigns.
Most Helpful OptinMonster Reviews
After going through the OptinMonster reviews available online, I observed that most of the users find it useful for their lead generation campaigns. Many said that its opt-in forms and campaign builders are user-friendly. Some added that its pop-ups have helped them reduce visitor abandonment. However, others complained about its limited form designs.
OptinMonster’s opt-in form and pop-up builders do not require coding skills
“OptinMonster is such an easy tool to use, and it makes great converting pop-ups. We use it as an agency to generate leads for our clients. They have great templates to choose and from and get the ball rolling with. You don’t have to be a coder. You can just use the easy designer and start generating leads and building an email list. There are several different types that serve different purposes, from full-screen takeover pop-ups to floating bars and everything in between. The display rules are also awesome, so you can trigger campaigns on certain pages, scroll depth, time on page, time on site, returning visitors, exit intent, and a bunch of others.”
Limited form design customizations
“Design customization is not as user-friendly as other platforms because I was unable to move pixel-by-pixel images or text boxes in the pop-up design. The templates are good, but not as customizable as you would expect.”
OptinMonster Frequently Asked Questions (FAQs)
Can I view lead conversion statistics on OptinMonster?
You can track your lead conversions in OptinMonster through its integration with Google Analytics. By doing a custom date range query on the analytics screen, you can see your conversion statistics in real-time.
Can I export my leads from OptinMonster?
Although OptinMonster does not have its own contact storage feature, you can use its integration with email service providers to export email addresses. You can also connect it to Google Sheets or Gmail through its integration with Zapier.
Can I exceed the pageview limit for my OptinMonster subscription?
If you exceed your plan’s pageview limit, OptinMonster can move you to the next subscription plan automatically. If your pageviews exceed 250,000, the platform will offer you a customized plan.
Our Top Lead Generation Software Picks
If you aren’t sure if OptinMonster is right for you, this article on the 13 Best Lead Generation Software for Sales is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and customer support.