Placester is a website builder and marketing software made for real estate industry professionals. Its features include internet data exchange (IDX) listings, blogging, advanced property search, custom templates, and unlimited sites and pages. Paid plans start at $99 per month for National Association of Realtors (NAR) members, and it’s best for agents who want to grow their network.
Placester Pros and Cons
Easy to use
Mixed reviews on efficiency of customer support
Email marketing can still be improved
Who Placester is Best For
- Agents who want to grow their network: It has a plan that offers agents a mobile-friendly website, lead management tools, and email marketing tools. If you need assistance in converting more leads to clients, then you may find this to be quite helpful.
- Brokers who manage multiple agents: Brokers (who have a team of up to 10 real estate agents) can utilize Placester’s agent management and lead distribution tools to oversee their team’s projects and monitor everyone’s progress.
Placester’s pricing guide shows two subscription options with monthly fees that start at $99 plus a $99 setup fee (for NAR members) and $125 plus a $125 setup fee (for non-NAR members). The main difference between the two plans is the availability of agent management and lead distribution tools.
NAR Member Pricing
($/Month + Setup Fee)
($/Month + Setup Fee)
$99 + $99
$125 + $125
$199 + $199
$250 + $125
Looking for something easier to use? Check out Weebly.
If you opt for annual billing, then setup fees are waived and yearly plans start at $1,188 for NAR members and $1,500 for non-members. Moreover, Placester’s add-ons include: content library access ($50 per month), its open house software called Open Home Pro Premium ($25 per month), and content migration (custom priced).
All paid plans offer dynamic map search, customized landing pages, home valuation pages, responsive websites, IDX listing integration, lead management tools, and email marketing tools.
This is the most basic plan you can get if you’re starting out or want to give the software a try. You’ll get a website with blogging tools, IDX listing integration, autoresponder emails, and unlimited pages.
If you need a more advanced website with customer resource management (CRM) solutions, then this plan may be worth looking into. It offers premium site templates, advanced lead capture, drip email campaign tools, and custom landing pages.
Manage your agents and make sure that everyone is aligned. You can provide your agents with their own individual websites and guarantee that all leads are being routed to the correct people.
Placester Alternatives 2020
Boutiques, restaurants, and other businesses that prefer an elegant look and an easy-to-use interface
Users who need an intuitive website builder that also provides web hosting services
Retail shops with an online store that require an end-to-end ecommerce solution
Companies that need extensive site design options but lack engineering know-how
Those who use data-driven recommendations and accessible reporting metrics to optimize their website's effectiveness
Tech-savvy people who want to create websites with password-protected content
Placester provides a combination of solutions for branding, online presence, networking, and marketing. Let’s take a look at some of those features.
Customizable Site Templates
Use Placester’s drag-and-drop builder to create a website that fits the image that you want your real estate business to exude. Choose your themes and make changes until you get it just right.
Talk about your work lifestyle to drive more traffic and gain the interest of potential clients. This feature is built-in and ready-to-use.
Dynamic Map Search
Display a map on your website that your visitors can use to scan the properties that you handle. They can immediately pinpoint any offerings in their preferred locations and go from there.
Email Marketing Tools
You can send unlimited email blasts and/or drip campaigns to a maximum of 2,500 recipients per email.
Agent Management Tools
Making sure all’s well with your agents is a top priority if you are a broker. With this feature, you can create and monitor up to 10 agent accounts.
Most Helpful Placester Reviews
Users who left positive Placester reviews like the convenience of its content library and enjoy how easy it is to use. There are reviews that express praise for its helpful customer support team, but some negative reviews paint a completely different experience.
Content library is a great resource
“Streamlined and user-friendly in its functionality. I typically shy away from using prepared content to ensure that what is on our blog is original, for SEO purposes primarily. I decided to utilize an article from your content library for the first time this month. After making a few edits to tailor it for our needs, I published it (very easily, I might add). And after reviewing the email blast specs, we found that our CTOR for that email was up more than 300%! We are now looking at ways to weave the content library into our regular posting schedule.”
Customer support team is not knowledgeable enough
“It has horrible customer service and isn’t capable of answering even the simplest of technical questions. It also holds your site hostage and will not allow you to move to another CMS or hosting company.”
Placester Frequently Asked Questions (FAQs)
What does the one-time setup entail?
The setup process includes guided IDX integration, importing contacts, activating map search, configuring advanced lead capture settings, and an email blast to announce your new website.
Can I pick out my preferred add-ons from the Placester dashboard?
No, you can’t. If you want to subscribe to any of its add-ons, then you have to call or send an email to Placester so that they can take care of it.
Is there a limit to the number of active contacts I can have?
Yes, there is. You can have up to 300 active contacts per month if you opt for the Agent Pro plan, while limitations for Broker Pro subscribers are not declared on Placester’s website.
Our Top Real Estate Website Builder Software Picks
If you aren’t sure if Placester is right for you, then this article on the 6 Top Real Estate Website Builders is a review of our top choices. Our team looked at a variety of solutions and narrowed our recommendations down based on the price and features like lead generation and advertising, and IDX connections.