PR Newswire is a press release distribution service provider offered by the Cision company. It enables businesses to create and distribute content and identify and engage with key influencers. Its membership fee starts at $195 per year. It’s best for marketing and public relations (PR) agencies, as well as teams handling social media engagements.
PR Newswire Pros & Cons
Very expensive price point
Global network reach
Who PR Newswire Is Best For
- Local and international PR and marketing agencies: Through the Cision Communications Cloud, PR Newswire enables agencies to execute their communications strategies regardless of location. This allows them to target and engage with their stakeholders more efficiently.
- Teams handling social media engagements: PR Newswire’s distribution services support worldwide social media outreach across the leading networks—Twitter, Facebook, and LinkedIn, among others.
PR Newswire Pricing
PR Newswire pricing is based on its annual membership fees: $195/year (via credit card) or $249/year (if invoiced). Apart from this, users have the option to pay for every press release: State and Local (starts from $355), Regional and Top Markets (starts from $475), and National (starts from $825).
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The number of outlets for State and Local, Regional and Top Markets, and National is 1,000, 1,300, and 5,800 per basic distribution, respectively.
All plans offer add-on services, such as adding audios, images, or videos in every press release, for an additional cost of $325.
State & Local
The PR Newswire’s State and Local package offers distribution by industry, geography, or topic area. It allows businesses to choose one specific city or state and doesn’t restrict them to arbitrarily defined regions of the country.
Regional & Top Markets
The Regional and Top Markets plan has a slightly wider distribution than the State and Local package; press releases can be sent to up to 13 states instead of just one. This plan includes a permanent link to the business’ press release on PR Newswire’s website.
The National plan provides the most comprehensive distribution by sending press releases to over 4,500 websites, newsrooms, and blogs across the U.S. These sites include Yahoo! Finance, MarketWatch, and Business Journals. This plan also includes a premium report that lets you know which websites have picked up your press release and gives you direct links for published articles.
PR Newswire Alternatives
Press Release Distribution Service
Teams that need extensive support and guidance via industry-leading customer service
Companies that need the widest distribution for a low price
Businesses that want a professional review of their press releases before distribution
PR Newswire Features
Here are some of the PR Newswire key features that allow businesses to craft and distribute meaningful releases and target specific audiences.
Social Media & Multimedia Distribution
The company offers worldwide social media distribution services across the leading networks, including Twitter, Facebook, and LinkedIn. Its network also supports multimedia distribution to more than 2,500 websites.
Every press release is targeted to specific keywords specially chosen by PR Newswire’s editorial team. Clients are able to further target influencers with specific industry and geographical distribution solutions.
PRNewswire.com utilizes organic search-referred traffic, which drives the search visibility for press release content.
Most Helpful PR Newswire Reviews
A few people who have used PR Newswire said that the platform is intuitive in creating and sending press releases. Most users, however, complained that many of the sites where press releases are distributed to are small microsites that don’t offer much exposure. Others warned people that it publishes releases and then removes them after taking the payment.
As of the date this article was written (January 10, 2020), there are very few positive up-to-date PR Newswire reviews. There were mentions that the distribution site is very user-friendly.
Reports are misleading & the platform is unreliable
“We could confirm the visibility report and our article was posted on more than hundreds of websites. But when I tried to search for our article on Google, I couldn’t find it anywhere. So, I checked the visibility report in more detail and uncovered a lot of doubt. I knew their system wasn’t good after their phone call explaining that something is strange with its operating system, which was never indicated on its homepage.”
— Darren Han
PR Newswire Frequently Asked Questions (FAQs)
What is PR Newswire’s word count limit for each press release?
All PR Newswire’s plans allow 400 words per press release. Each additional 100 words for State and Local, Regional and Top Markets, and National cost $140, $140 to $175, and $260, respectively.
What type of customer support does PR Newswire provide?
PR Newswire offers phone, online chat, and email support.
Does PR Newswire offer writing services?
No, it does not. PR Newswire does not offer actual writing of your press release. It only distributes your press release to news and media outlets.
Our Top Press Release Distribution Service Picks
If you aren’t sure if PR Newswire is right for you, this article on the Best Press Release Distribution Services is a review of our top six choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, formatting, reach, and customer support.