PrestaShop is an open-source ecommerce platform that helps you create and manage your online business. It allows for store customization, inventory management, payment processing, and marketing campaigns. It is free and is best for small to midsized business (SMB) owners who have coding knowledge or can afford to hire a developer.
PrestaShop Pros and Cons
Expensive customer support
Developer skills required
Does not require a lot of third-party apps to build a store
Requires a lot of hosting space
Who PrestaShop Is Best For
- SMB owners who have coding knowledge or can afford to hire a developer: PrestaShop is free, scalable, and an ideal platform for businesses that want to start an online store. Since it is open-sourced, support is not as extensive, so if you have the know-how or can hire a developer, PrestaShop is a great option.
PrestaShop is a free ecommerce solution, and those interested can visit its website to download the software. Extensions are available in its official marketplace, PrestaShop Addons, with extension apps costing anywhere between $50 and $150 per module. Modules include SEO Expert, Abandoned Cart Reminder, Loyalty Coupons, and more.
While PrestaShop is free to download, it has the following minimum installation and working requirements:
- A domain name (or a subdomain/subfolder)
- Recommended web server: Apache 2.x, Nginx
- PHP 5.6+
- MySQL 5.0+ installed with a database created
- FTP access (ask your hosting service for your credentials)
PrestaShop Alternatives 2020
Most ecommerce and multichannel businesses
Growing businesses selling exclusively online
Brick and mortar shops that want a free online store
Starts at $29 per month
Starts at $29.95 per month
Starts at $0
PrestaShop provides a customizable platform for your ecommerce store. I have highlighted some of its main features below:
- Product management
- Product navigation (categories and subcategories)
- Order management
- Inventory management
- Store management
- Customer management
- Store catalog
- Store “Search” feature
- Sales and tax management
- Data analytics and reports
- Promo codes, coupons, and discounts
- Price rules (special offers based on product, customer, or order)
- Product highlights
- Abandonment cart recovery
- Engagement emails
- Connect store to social networks
- SEO product pages and store
- Marketing campaigns
Most Helpful PrestaShop Reviews
The majority of PrestaShop reviews I have read online are positive, with most users saying that the software offers many free modules and aesthetically pleasing templates. They also noted that you can run a store without having to install multiple plug-ins. However, most negative reviews revolve around the need for coding skills to be able to customize stores.
One user who gave PrestaShop a positive review on Capterra said that the admin panel is intuitive and that the software gives him the freedom to fully customize his store. He also loves that the platform is not heavily reliant on plug-ins, so one can get a website running without needing to purchase add-ons.
Coding skills required
A reviewer who left PrestaShop negative feedback on Capterra said that platform is not user-friendly to those who don’t have coding knowledge. He furthered that he needed to hire a developer every time changes were to be made. He also noted that you need a lot of hosting space to be able to run PrestaShop.
PrestaShop Frequently Asked Questions (FAQs)
Can I migrate an existing store to PrestaShop?
Yes, you can, and this will be handled by PrestaShop’s partner, Cart2Cart. The price of migration will depend on the number of products, customers, and orders you wish to transfer. You can calculate cost estimates using Cart2Cart’s migration estimator located on its website.
Do I need to buy themes and modules to build a functioning online store?
No, you don’t. PrestaShop already provides a customizable and mobile responsive default template and close to 600 free features—such as payment solutions and marketing capabilities—to get users started.
What languages does PrestaShop support?
PrestaShop currently supports over 75 languages such as French, Italian, Portuguese, Traditional Chinese, and Spanish. A complete list can be found on its website.
Our Top Ecommerce Software Picks
If you aren’t sure if PrestaShop is right for you, then this article on the best ecommerce platforms is a review of our top choices. Our team looked at a variety of software and narrowed our recommendations down based on price, ease of use, user reviews, and features such as payment processing, inventory management, reporting and analytics, additional sales channels, and integrations.