Propertybase is an integrated real estate platform that offers users tools for customer relationship management (CRM), marketing automation, and website building. It enables users to capture leads and connect with them meaningfully so that they may be converted into paying customers. Its pricing ranges from $89 to $99 per month, and it is best for users looking for an all-in-one real estate platform.
Propertybase Pros & Cons
Wide range of third-party integrations
Pricing could be expensive for small real estate firms
Offers marketing tools—such as business and real estate website builder
May need prior knowledge in using real estate websites
Provides lead scoring tools
Difficulty in customizing the platform
Who Propertybase Is Best For
- Real estate agents who want to have a single platform to control all their marketing and lead outreach activities: Propertybase lets you list, manage, and promote your properties in one main dashboard. Through the platform, you can control how you want your listings to look and where you want them displayed, as well as aggregate listings from multiple listing sites into one search.
- Users looking for a platform to improve and optimize their lead follow-up process: Through Propertybase, you are notified every time a contact opens your emails, allowing you to make timely follow-ups. It also lets you send targeted nurtures based on property views, saved searches, buying timeline, and more.
Propertybase’s pricing is customized based on specific business needs. Its two plans are estimated to range from $89 to $99 per user, per month. The only difference between the plans is access to premium features, such as brokerage websites, agent websites, and multiple listing service (MLS) integration.
Smart CRM App
The Silver plan offers you the basic essentials, like the CRM mobile app. This app lets you access your data and reach out to your customers on-the-go. The plan also provides marketing automation to help you expand your lead and customer base. Additionally, you get reporting for business performance analysis.
The Blue plan builds on the features of the Silver plan and provides additional features. One of the main additions is its MLS feature, enabling you to showcase all of your firm’s property portfolio. It also has brokerage and agent websites to give your business a professional look and feel.
Propertybase provides a set of CRM tools designed specifically to help manage your customer relationships better and continuously grow your business. Below are its key features.
Lets you get all of your leads on one screen for better connections. The platform brings together your contact data and tracks every interaction so that you never have to guess where a relationship left off. You can also aggregate leads from all sources (e.g., Trulia and Zillow) and target your most active leads with lead scoring. Moreover, you can sync data from your Google and Office 365 accounts.
You can list, manage, and promote your property, as well as control how you want listings to look and where you want them displayed. Through the platform, you can also syndicate listings to all the popular real estate portals for better client reach.
Lets you send timed emails or SMS messages based on triggered behaviors, increasing open rates from leads and potential clients. You can also schedule sending of messages, and the system will automatically send them out at the most appropriate time.
Enables you to make profit-driven decisions by quickly accessing data that allow you to forecast future performance and get real-time insight into projected volume, marketing spend, and more.
Propertybase Alternatives 2020
Real Estate CRM
Agents who need an affordable and comprehensive industry-specific CRM
Agents who want a robust website builder and lead generation strategy with SEO
Agents seeking a CRM with a highly visual pipeline for lead tracking
Agents who need an easy-to-use, intuitive real estate CRM interface
Agents who need advanced real estate marketing technology like video email
Which Real Estate CRM Is Right for You?
Most Helpful Propertybase Reviews
Most Propertybase reviews found online are positive. Users highlighted its excellent back-end and user interface. They also like its customization capabilities. Concerns raised by users include a steep learning curve in familiarizing themselves with some features.
Performance is great due to its Salesforce back-end platform
One user who gave Propertybase a positive review on Capterra said that “the platform has absolutely served its purpose for our real estate organization and provided tenfold value.” According to him, the platform is quite customizable due to it being made on Salesforce’s back-end platform. He noted that users shouldn’t have any problem finding solutions or best practices inside of the software itself because of its association with Salesforce.
Some features need some time to get used to
One user who gave Propertybase a negative review on Capterra said that the workflow and sales pipeline could be cumbersome when working through a deal. However, he did note that after some experience and repetition, it will make sense. He also said that it took them a while to learn to create and operate the reports and analytics features.
Propertybase Frequently Asked Questions (FAQs)
How can Propertybase users manage their real estate listings on the platform?
Propertybase has a built-in listing manager, portal syndication tool, and MLS integration. With these features, users can browse listings as well as manage and promote their properties.
How can Propertybase users manage their leads on the platform?
Propertybase enables users to consolidate their leads coming from different sources, such as Zillow, Trulia, Facebook, and other third-party apps. Users can also automate lead routes based on custom parameters and processes.
Can I connect my Propertybase account to other software?
Yes. Propertybase integrates with third-party software, such as Facebook, Salesforce, Dotloop, BombBomb, DocuSign, Zillow, and Revaluate.
Due to its sophisticated back-end interface, Propertybase is a good choice for users with previous experience using real estate websites. It can also be attributed to the fact that it was made using Salesforce. It comes with a lot of end-to-end features that could be beneficial for users who want an all-in-one platform to manage their real estate business—including CRM, marketing automation, and website building.
However, two main considerations that users may want to look at are the pricing points and learning curve at the initial phase of using the platform.
If you are not sure if Propertybase is right for you, this article on the best real estate CRMs is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and ease of use.
Disclaimer: The following information was provided by Propertybase and does not necessarily reflect the views of FitSmallBusiness.com.
What is Propertybase?
At Propertybase, we believe that the real estate industry thrives when brokers, agents and consumers are completely connected. For more than 10 years, our focus has been to build the most tightly-integrated platform on the market. Our core suite of tools are designed to stimulate long-term growth, connect in more meaningful ways with clients, and help agents close more deals, faster. The Propertybase platform includes IDX luxury websites, lead generation, the leading real estate CRM built on Salesforce, intelligent transaction management, back-office tools and much more.
With offices in three continents, our software powers some 200,000 users at over 1,500 of the world’s leading brokerages.
Propertybase News & Activity
Keep up to date with all things Propertybase on our blog! Plus:
- Propertybase Acquires Real Estate Lead Generation Solution BoldLeads
- Propertybase CEO Vance Loiselle Recognized as Real Estate Leader – Twice!
- Propertybase Caps Off Record Year of Revenue and Customer Growth
- Propertybase Launches New All-in-One Agent and Brokerage Tech Platform
Propertybase Customer Service
Propertybase Customer Support is dedicated to ensuring our clients realize success right from the start. Every new client selects an onboarding option (additional cost) ideal for their needs. Plus, our real human support team is available 24/5 to answer questions or provide additional training services (additional cost).
What makes your company stand out from the competition?
Propertybase’s singular goal is to simplify the business of real estate. Our real estate platform does this by providing:
- An independent solution that can be configured to operate to a brokerage’s unique needs
- Best-of-breed luxury websites with the most flexible CMS and advanced website user experience on the market
- Scalable, secure real estate CRM with powerful automation and insightful reports
- The largest integration network available to real estate with 200+ partners
- Pricing packages ideal for brokerages and teams of all sizes