Prowly is a public relations (PR) software that helps find relevant media contacts and distribute press releases. It also offers branded newsrooms, press release creator, and PR customer relationship management (CRM). Pricing ranges from $115 to $549 per month. It works best for brands looking for an all-in-one PR platform.
Prowly Pros and Cons
Effective in streamlining PR workflows
Good collaboration features
Slow to respond customer support
Easy pressroom setup and management
Who Prowly is Best For
- Brands looking for an all-in-one PR platform: Prowly offers most of the basic PR-related services that brands are looking for, including media discovery and outreach, branded newsrooms, and analytics and reporting.
- Large organizations that handle a lot of PR workflows: Its advanced subscription plan allows users to add all members of their organization in a single platform—allowing them to collaborate and manage PR campaigns more efficiently.
Prowly’s pricing is based on three plans ranging from $115 to $549 per month. The main differences between the plans include the number of users, the number of monthly email sends and social media integrations, as well as access to premium features, such as advanced analytics, search engine optimization (SEO), external integrations, and setup support.
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*Annual plans are paid in full at the beginning of the billing cycle.
Users also have the option to avail media discovery services (ranges from $81 to $254/month)—allowing them to add media contacts to their existing lists.
Prowly’s Basic plan is limited to one user only. It comes with a monthly email cap of 500 emails and includes up to two social media channel integrations. Users get access to all of the features, including PR CRM, press release distribution and email pitches, and branded newsrooms.
The Pro plan includes all the features in the Basic plan and extends the benefit to up to three users. It also comes with an increased monthly email limit of up to 2,500 emails. Users can also integrate up to five social media channels. It offers advanced analytics, SEO, external integrations, and training for new users.
The Premium plan, Prowly’s most advanced plan, allows users to send an unlimited number of emails. Subscribers can also add an unlimited number of users to the platform. You can integrate as many social media channels as you like. It offers branded newsrooms without Prowly branding.
Author’s Note: Large organizations can take advantage of the unlimited users that come with the Premium plan—increasing their collaboration efforts. By giving all their members access to the platform, they can run multiple PR campaigns along with Prowly’s extensive media outreach features.
Prowly Alternatives 2020
Press Release Distribution Service
Teams that need extensive support and guidance via industry-leading customer service
Companies that need the widest distribution for a low price
Businesses that want a professional review of their press releases before distribution
Prowly allows brands to connect all their PR activities into a single platform. It offers media lists for finding the right contacts and a journal to keep up-to-date media contact information. It also sends personalized emails to journalists, bloggers, and influencers. It allows users to publish their own stories in their own branded newsrooms.
Prowly maintains a list of over 1 million global media contacts that users may add to their own media lists. Email addresses and other contact details are updated daily to ensure that users do not contact a wrong number or unresponsive email address.
Brand Journal, Prowly’s online newsroom feature, allows users to publish stories directly to their own branded interactive newsrooms. The newsrooms are journalist-friendly, making it easy for journalists to discover and share content. It also lets users maintain their own press kit containing photos, videos, and other media, all in one place.
This contact management feature allows users to group and tag contacts based on interests. It also comes with user segmentation features that make it easier to reach out to particular segments of their audience.
Pitch is designed to help users send emails to their selected audience. It can be used to pitch stories to individual journalists and media personalities. It can also be used to send newsletters directly to audiences. It comes with analytics tools like open rate, click rates, and bounces.
Which Press Release Distribution Service is Right for You?
Most Helpful Prowly Reviews
There are a lot of positive Prowly reviews left by users online. Some commented that it is an intuitive and useful platform. They also rave about the variety of features offered, making it effective in marketing campaigns. However, some users complained that it is expensive and that its support team is slow to respond.
Streamlines workflows for targeting journalists
One user who left a positive Prowly review on G2 like that its users no longer need to email or call journalists and influencers one by one as the platform automates this process.. He added that with the platform, everything is centralized and contacting everyone on the list is just a click away.
Slow customer support
One user who gave a negative Prowly review on G2 commented that its customer support team is sometimes slow to respond. He also complained that its pricing is too expensive.
Prowly Frequently Asked Questions (FAQs)
Can users add attachments to press releases?
Yes. Users can add images, vector graphics, presentations, documents, spreadsheets, and even e-books to their press releases.
What payment methods does Prowly accept?
Prowly accepts payment through major credit cards, PayPal, and wire transfers.
Does Prowly offer discounts for nonprofits?
Yes. Prowly offers a 50% discount for nonprofits and non-government organizations. Those interested may contact Prowly to avail of the discounted pricing.
Our Top Press Release Distribution Service Picks
If you are not certain whether Prowly is right for you, this article on the 6 Best Press Release Distribution Services is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on cost, word count, formatting, reach, and customer service.