PRWeb is a press release distribution service that helps businesses distribute stories, share news, and measure campaign performance. It features dynamic storytelling and search engine optimization (SEO) tools to streamline workflows. Its distribution networks include major newsrooms and media outlets, blogs, and other websites. Its pricing ranges from $99 to $389 per release. It works best for businesses that want to get maximum online exposure.
PRWeb Pros and Cons
Broad online reach, including social media exposure
Long editorial process and turnaround times for lower-tier packages
Streamlined release creation and distribution
Customer service is difficult to reach
Does not limit word count
Tedious uploading process
Who PRWeb is Best For
- Businesses that want maximum online exposure: PRWeb ensures that releases are search engine optimized—helping increase their chances of discovery either through its partner websites or through organic search traffic in major search engines.
- Local businesses that aim to advertise their products and services quickly: PRWeb publishes content online and through social media, rather than through print or broadcast giving users higher returns on investment (ROI) because content is made available faster.
PRWeb’s pricing is composed of four packages: Basic ($99/release), Standard ($189/release), Advanced ($289/release), and Premium ($389/release). The main differences between the packages include the distribution networks, the number of journalist lists, as well as access to premium features such as priority distribution, 24-hour turnaround time, and editorial proofreading.
Hosted on PRWeb.com
Hosted on PRWeb.com and online syndication network
Everything in Standard +
Everything in Advanced +
industry-curated Twitter feeds and influential blogger networks
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PRWeb also offers two specialized plans: Web Influence and Web Power, for users who want to have a four-hour turnaround time on distribution. However, the pricing information is not available on its website. Those interested may contact PRWeb for more details.
You can also upgrade your chosen package by purchasing any of the following add-on features: priority distribution ($99/release), enhanced placement ($40/star), targeted media email distribution ($199/list), and targeted Twitter feeds ($99/release).
PRWeb’s Basic package is made for brands that want to get their name out there. Releases are hosted permanently on PRWeb.com, increasing their visibility across major search engines, including Google, Yahoo!, and Bing. It also features an unlimited number of words per release.
The Standard package is best for brands that want to drive more business. Aside from permanent hosting on PRWeb.com, releases are distributed across PRWeb’s online syndication network, which includes more than 1,200 websites. PRWeb’s editorial team will also give editorial feedback to submitted releases, to ensure that releases meet editorial standards.
The Advanced package is best for those who want to attract media attention. It includes all the distribution networks in the Standard package. In addition, releases are sent directly by email to one industry-curated Journalist List of the user’s choice. Subscribers also enjoy a 24-hour turnaround time, phone support, editorial feedback, and editorial proofreading.
PRWeb’s Premium package option works for those who want to go viral. Premium package subscribers enjoy all the benefits of the Advanced Package. Releases are also sent directly to two journalist lists, and are distributed through Sovrn’s content recommendation network.
PRWeb Alternatives 2020
Press Release Distribution Service
Teams that need extensive support and guidance via industry-leading customer service
Companies that need the widest distribution for a low price
Organizations that want to focus on reaching local and regional media outlets
PRWeb helps improve users’ workflows by assisting them from release creation to distribution. It also includes tracking features that help users optimize their communication strategies. Its key features include the following:
PRWeb gives users the tools to ensure that their releases get discovered easily. Its dynamic storytelling tools help engage audiences through multimedia content, including photos, videos, call-out quotes, and hyperlinks. All releases are automatically search engine optimized to help generate more search visibility.
PRWeb’s wide distribution network makes it easy to target audiences across multiple online channels. It helps deliver content to targeted media websites, including more than 1,200 websites and more than 30,000 blogs. Users can also target influencers in particular industries by allowing them to directly contact journalists in industry-specific Cision Journalist Lists.
PRWeb provides reporting tools that help users calculate their ROI and to optimize their future communication strategies. Users are provided with metrics that help them analyze their digital footprint, as well as a breakdown of their potential audience. PRWeb provides analysis of release views, search visibility, multimedia engagement, and traffic sources as well as audience data that help users build awareness in their target markets.
Which Press Release Distribution Service is Right for You?
Most Helpful PRWeb Reviews
PRWeb reviews online give varying feedback on its ease of use, pricing, and effectiveness. While a few commented that it is reasonably-priced, a majority of recent reviewers reported paying hefty fees for its services. What a lot of users agree on is that it provides an effective way to target audiences. A good majority also commended PRWeb for its user-friendly interface.
Excellent target audience reach
“The software does an excellent job at reaching target audiences for my company’s clients. The multiple options for distribution lists allow for flexibility and reach within one’s desired industry.”
“The software does not excel at the pricing of their solutions. Often, this pricing disadvantage outweighs the advantages in which my company’s clients do not want to use the service since it is so expensive.”
Author’s Note: PRWeb has received polarizing reviews online—some people love it, some people hate its service. Some of those who complained about its pricing also gave it high remarks for its wide reach and precise targeting. Some who reported bugs in the interface also noted its robust features. To help ascertain whether PRWeb is for you, it is best to experience the platform firsthand by signing up for a free account without any commitment to subscribe to its packages.
PRWeb Frequently Asked Questions (FAQs)
Is there a word limit for releases?
PRWeb does not impose a word limit for releases. However, it advises users to keep their releases within 300 to 800 words to optimize distribution and ensure that search engines do not flag them.
How can I attach files or images to my releases?
Your PRWeb account contains a file library where you can upload and keep files and images making attached files more accessible to users. Do keep in mind, however, that PRWeb imposes a file size limit of 2MB per file.
How long will releases stay on PRWeb?
Releases posted at PRWeb.com remain online forever.
Our Top Press Release Distribution Service Picks
If you are not certain whether PRWeb is right for you, this article on the 6 Best Press Release Distribution Services is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on cost, word count, formatting, reach, and customer service.