Qualtrics XM is a survey software and experience management platform that provides users with four tools—CustomerXM, ProductXM, EmployeeXM, and BrandXM—to measure key metrics and manage their product, brand, customer, and employee experiences. It offers access to advanced features such as automated response analytics and text and voice analytics that are powered by artificial intelligence (AI).
Qualtrics XM Pros and Cons
Ease of use
Not ideal for scientific surveys
Flexible and professional templates
Lack of third-party integrations
Inefficiency of customer support
Who Qualtrics XM is Best For
- Customer-focused businesses – There are numerous survey templates available for getting customer feedback, along with in-depth response analytics and data gathering.
- Brands doing market research – BrandXM and ProductXM are tools provided specifically for strengthening brand equity and identifying priority areas for product improvement.
Qualtrics XM Pricing
The Qualtrics XM pricing guide is not published on its website. However, a third-party site stated that its cost starts at $1,500 per year and can go as high as $5,000 per year. Those interested may contact the company for pricing information.
Qualtrics XM Alternatives
Qualtrics XM Features
Qualtrics XM’s features focus on four key business experiences: customer, employee, product, and brand. Its primary tools leverage human responses to gain actionable insights and then make informed business decisions moving forward.
Real-time customer insights are available at every meaningful experience touchpoint. Data is gathered from each conversation—be it via email, text message, social media, mobile apps, and other customer-preferred sources.
Gather insights from employee engagement, frequent feedback, automated self-assessment evaluations, benefits optimizer, and other human resources (HR) surveys.
Access tools for market assessment, pricing and user research, concept testing, and product development optimization.
Monitor competitors, market responses, creative development, and research brand strategies that can produce the best possible outcome.
A predictive intelligence engine that’s built into the Qualtrics XM platform. Its AI-powered solutions generate actionable text, voice, driver, stats, and predictive insights.
Most Helpful Qualtrics XM Reviews
Users who gave positive Qualtrics XM reviews commended its ease of use. Some also mentioned that they find that its many features add a lot of value, while some think that having all these options can be confusing when building surveys.
Flexible and easy to use
Those who left positive Qualtrics XM reviews online like that once the software is set up, it is very easy to use. Some also appreciate its comprehensive customization options because they help create the most ideal survey for their needs. Others also commended the seamless transition between devices.
Conflicting reviews about customer support
There are a few negative Qualtrics XM reviews that mention issues with the availability, efficiency, and honesty of its customer support team. A handful of users also gave feedback on how the software is good only for simple surveys and not more scientific ones, specifying reasons such as the level of analysis and the accuracy of data produced.
Qualtrics XM Frequently Asked Questions (FAQs)
What industries does Qualtrics XM cater to?
Qualtrics XM is used mostly in the following industries: retail, government, financial services, healthcare, travel and hospitality, business-to-business (B2B), media, airlines, and automotive.
What market parameters can users track with Qualtrics XM?
Qualtrics XM’s market segmentation solution enables users to track multiple drivers such as income, satisfaction, and purchase behavior.
Can users with no coding knowledge use Qualtrics XM?
Yes, they can. Qualtrics XM provides a drag-and-drop interface so that any user can build surveys with no coding knowledge necessary.
Qualtrics XM Alternatives
Have you read these Qualtrics XM reviews and are still not sure if it’s the right fit for you? Read our reviews of all top survey software.