Reply.io is a lead generation platform that offers multi-channel sales engagement solutions. It automates prospect discovery, performs A/B testing on email marketing campaigns, and facilitates inbound and outbound sales calls through its Voice-over-Internet-Protocol (VoIP) service. Pricing starts at $70/user/month. It is best for sales and marketing teams focused on optimizing email marketing campaigns, as well as HR teams for recruitment processes.
Reply.io Pros and Cons
Provides end-to-end sales functionalities, from lead discovery to campaign evaluation
Limited email formatting options
Automates various lead outreach channels
Access to customer support is limited to chat only
Can automatically capture leads’ contact information from online profiles
Who Reply.io is Best For
- Marketing teams that want to reduce email bounces: Reply.io measures each email’s subject length, reading level, and the number of spam words among others. These optimizations help lower the chances of being marked as spam email.
- Sales teams looking to connect with leads through email, phone, and social media: Reply.io automates tasks and sequences for various touchpoints: email, phone, and social media. It also provides email templates, scheduling, testing, and Reply.io detection tools.
- HR teams wanting to segment candidates: Reply.io enables HR and recruitment teams to segment candidates based on their qualification or level of interest on the job. You can also send personalized bulk emails to each segment.
Reply.io’s pricing varies depending on three subscription plans: Individual (ranges from $70 to $120/user/month), Business (ranges from $200 to $500/month), and Enterprise (customized). The differences between these plans include the number of people you can contact per month and access to advanced features such as team reporting, workload management, and data sharing.
$70 to $120 per user
$55 to $90 per user
$200 to $500
Available upon request
*Annual plans are paid in full at the start of the billing cycle.
If you are interested, you may sign-up for a 14-day free trial that gives you full access to Reply.io’s features.
The Individual plan has three pricing options that vary on the number of people you can contact:
- Up to 1,000 contacts per month: $70 per user per month
- Up to 3,000 contacts per month: $90 per user per month
- Up to 30,000 contacts per month: $120 per user per month
Accounts under this plan can send and monitor up to three email addresses as well as access basic features like unlimited follow-ups, A/B testing, email sorting, and email quality check.
The Business plan also has three pricing options that vary on the number of included user licenses:
- Up to three users (for small teams): $200 per month
- Up to five users (for scaling sales teams): $300 per month
- Up to 10 users (for businesses with steady and growing revenue): $500 per month
This plan offers all the Individual plan’s features, plus team reporting, workload management, team administration, and email validation.
The Enterprise plan is a fully customized plan. You may include any of Reply.io’s features based on your business requirements.
Reply.io Alternatives 2020
Lead Generation Software Companies
Purchasing scrubbed lists of leads
Creating a prospect list of decision-makers at target companies
Generating leads through inbound marketing
Engaging with leads in real-time on your website
Building websites and landing pages to collect leads
Engaging with and capturing leads on social media
Reply.io’s features help users perform end-to-end lead generation and sales tasks. Here is an overview of its main features.
Reply.io’s Chrome extension can capture contact details on LinkedIn profiles, perform contact searches, send contacts to the Reply.io system, and integrate with Name2Email. It also offers a contact data sourcing tool that uses integrations with lead data providers to find leads and validate email addresses.
Reply.io users can contact their leads through email, phone, and social media. You can also perform split testing on different versions of your emails and schedule them ahead of time. After sending the emails, you can view which contacts have opened them.
As for the call functionality, Reply.io has a built-in Voice-over-Internet-Protocol (VoIP) tool that can manage inbound and outbound calls. It allows you to customize your caller ID as well.
Aside from the methods mentioned above, you can also automate other lead outreach tasks such as setting up a meeting or messaging leads on social media.
With this feature, users can view daily workflows, track prospects’ status and recent activities, communicate with teams, and manage contacts. It also provides artificial intelligence (AI)-driven tools for email inbox categorization, email quality check, and suggested actions.
Reports and Analytics
Reply.io provides reports on email delivery, open, and opt-out rates as well as the percentage of contacts who are interested. Other tools you can use to evaluate your marketing and sales campaigns include team analytics, team results, and call recording.
Most Helpful Reply.io Reviews
I have read a lot of positive Reply.io reviews online. Many users shared that it has a user-friendly interface for creating and split testing emails. Some were happy about the significant increase in their conversion rates. However, others complained about its frequent program lags.
Allows you to easily create and test emails
Users who gave positive Reply.io reviews said that they were able to perform A/B testing on their emails. Some added that the platform has significantly increased their open and conversion rates. Moreover, many commended the customer support team for being responsive.
It often slows down and freezes
Users who gave negative Reply.io reviews complained about frequent lags and software crashes. Some were not happy about its limited email formatting options. Some also wished for phone support.
Reply.io Frequently Asked Questions (FAQs)
Does Reply.io train new users on operating the software?
Yes. Reply.io has an onboarding program called Reply.io Academy, which teaches you how to use the platform’s features. It also provides additional resources such as email deliverability best practices, anti-spam measures, and an outbound sales mastery course.
Can Reply.io integrate with third-party customer relationship management (CRM) software?
Yes. Reply.io can synchronize contact information and status with five CRM software: Salesforce, Pipedrive, Copper, Base, and Close.io. Additionally, you can connect it to more third-party software through Zapier and its application programming interface (API).
Does Reply.io provide email templates?
Yes. Reply.io provides email templates for different cases such as inbound and outbound sales, trial-to-customer sequences, recruitment, and business development. It also has industry-specific templates.
Most lead generation software focus on lead discovery, verification, and enrichment. Reply.io, on the other hand, has a wider scope, which includes email and task management. While it also offers extensive lead capture and verification features, its strength lies in its email quality checking and engagement automation tools, which are useful in nurturing relationships with leads.
If you are not sure if Reply.io is right for you, this article on the 13 Best Lead Generation Software for Sales is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, features, and customer support.