Return Path is an email marketing software that offers AI and data-driven solutions to improve email deliverability. Its features include real-time email validation, inbox placement, smart alerts, and more. In this review, we cover user reviews. Ready to try Return Path? Schedule a demo.
Return Path Pricing
Return Path doesn’t publish its pricing plans online. However, services from providers similar to it usually cost around $5 to $30 for apps with basic and straightforward functionalities, while the more extensive ones cost around $50 to $100+ per month.
Ready to try out Return Path? Schedule a demo.
Top Email Marketing Software 2019
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
What Return Path Does Well
Users who gave Return Path a positive review said that the app is effective in improving their email deliverability rate. Some of them also find the inbox monitoring feature useful.
One user who gave Return Path a positive review on G2 Crowd commended the software’s ability to identify relevant customers who are suitable to receive particular emails. He also said that it is a low maintenance tool that’s helpful in solving email deliverability issues.
What Return Path Does Not Do Well
There weren’t a lot of negative reviews about Return Path, but some users said that there’s a need to improve the interface to make it more user-friendly. Some of them also suggested making the performance reports more insightful and informative.
One user who gave Return Path a negative review on G2 Crowd suggested improvements in the quality of the email campaign reports. He said that the current information being provided is too broad and lacks actionable data.
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Return Path Features
Check out the list below of some of Return Path’s features:
- Inbox Placement
- Reputation and Sender Score
- Blacklist Monitoring
- Smart Alerts
- Custom Deliverability Reporting
- Campaign Overview
- Real-Time Email Validation
- Email Client Monitor
- Inbox Preview
- Inbox Insight
- Multivariate Testing
- Consulting Services
Return Path FAQ
How does the Real-Time Email Validation feature works?
How does the Multivariate Testing feature works?