What does the company do well? Overall Authority Labs has been a good choice. I reviewed several keyword trackers and Authority Labs seemed to stick out.The data is accurate, it is easy to setup campaigns and interpret how you or clients are performing on the SERP's.I own a digital marketing company and we use Authority Labs for all of our SEO clients. Clients appreciate the specific insight on keyword tracking metrics .
What does the company not do well? I wouldn't say they do not doing something well. They are a very specific software provider, keyword tracking and they do that very well.
What about the company do you wish you had known before purchasing? Well, I wish I understood the pricing model better. I did not realize that different campaigns for the same url would eat up my keyword usage for mobile and different locations. For example if you have 1 client with 5 locations. You actually need to build 10 campaigns (1 mobile and 1 desktop for each). All campaigns count towards your keyword usage.