What does the company do well? The Data Cube is one of the best features of the platform, but no the only feature I like. If you want to see how your competitors rank compared to you or to other site, the data cube gives you some really good insights on page ranks, search volumes and more.
What does the company not do well? There's a learning curve for the platform, lots of different features and lots of time to really learn how to use them. Brigthtedge really does help with this and they have a good team of experts to answer all your questions.
What about the company do you wish you had known before purchasing? I wasn't involved in the purchasing process of the software, but everything is pretty straight forward when using platform as I mentioned there is a learning curve but help is there when needed and they all seem to be very knowledge able with the platform