What does the company do well? Transaction security is good, also they seem to update their systems pretty regularly.
What does the company not do well? Usability isn't the best, also it's very template-y so customization is pretty limited.
What about the company do you wish you had known before purchasing? That they tend to send bots through your site and that drives up the bandwidth usage. This is bad because each plan has a limit and if it exceeds that limit you're charged for it.