What does the company do well? Sysomos is most helpful in tracking social conversation through their Boolean-style search queries. Once pulling the raw data, the platform's straightforward analytics and sentiment tools make it easier to parse and begin to identify themes.
What does the company not do well? The user interface is overwhelming for newbies, and even if you're not in the platform frequently, it can be a bit arduous to get things going while you relearn all the tricks.
What do you wish you had known about the company before using? They came in and made a big deal about how they had overhauled the platform. While it may be easier than what it was - it's still not user friendly whatsoever.