What does the company do well? The Chime CRM mobile app is fantastic, giving you all the features you’d need while in the field right there on your phone because it’s designed with a mobile-first mentality. The action plans work well for any agent, especially when it comes to training and onboarding a new salesperson because there’s no guessing at which task to do next.
The built-in dialer is something every real estate CRM should include, and Chime does. You can track texts and calls sent. The email tracker is similarly useful.
We also really like that Chime CRM’s dev team is constantly updating the app to make it more helpful. The update feed lets you know what’s changed or added right on your dashboard.
Another feature we liked is Chime’s IDX website creator. The themes are gorgeous, and the content management system (CMS) is easy to use with drag-and-drop options. We found Chime websites were quick to load, too, which can make a huge difference for someone shopping for a new house.
Lead generation is standard, but Chime also includes a lead score that’s automatically assigned. The algorithm works well to determine which of your leads are hottest. It’ll take into account the interest of the lead, such as responding to emails, on your website every day, and the validity of contact information, for example. Other CRMs do this, too, but Chime seems to handle lead scoring well.
What does the company not do well? A newer CRM like Chime is going to have some growing pains, so bugs and errors, such as trouble with an IDX feed or not being able to log into the program, are somewhat expected, but it doesn’t reflect well on the company.
Customer support isn’t quick to respond to help requests or questions. Every call made to the toll-free phone number went unanswered. Even getting started with the CRM can be frustrating — when we initially tried to order the Starter plan, the forms were broken on Chime’s website. We hadn’t entered contact information anywhere, yet a pop-up informed us a Chime team member will contact us soon. How? We found some helpful information in Chime’s help center, and email support is available. There’s no help line to call, though.
Approaching this CRM as an agent looking for a new system, I would be frustrated by the initial process of just browsing the company’s website. To get any pricing, you have to fill out a form. It makes sense — Chime wants its own leads. Still, transparency goes a long way in gaining an agent or real estate group’s trust.
What do you wish you had known about the company before using? We’re likely to recommend Chime to any small real estate business looking for an easy-to-use customer relationship management system (CRM) that caters to the specific needs of the industry. It’s a relatively new niche CRM, but it’s constantly updating features to make it a better product for agents and real estate groups who need lead generation, contact management, tracking, and integrated email.