What does the company do well? SendPulse allows to connect with subscribers at the best time for each subscriber, which I haven't found anywhere else. What I mean is that if one of your subscribers reads emails at 8am, and another one at 2pm, SendPulse will automatically sends emails at that time when you subscriber reads emails. This is fantastic to increase your open rate!
It is easy to use, create a template for a newsletter, create auto-responders, create different unsubscribe pages.
It is easy to add any field you need to your CRM in SendPulse, so that you can target the people in your list more effectively.
SendPulse allows to create a win-win situation when an email goes out, and avoid "spammy" situations with subscribers.
What does the company not do well? I had some technical problems with regards to setting up automations and name fields not pulling out, so unfortunately as this couldn't get resolved, I stopped using SendPulse and am now using another provider instead. I did reach out to the support team and the message I got was along the lines of "this should be working". Hopefully now the team is supporting their customers better, but at the time I last used SendPulse in July 2017, this answer left me with little to no option other than finding a new email provider.
What do you wish you had known about the company before using? That tutorials were not really well developed to help you make the most out of the system.