What does the company do well? I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool. It shows general search data, not just what Google thinks I want based on my past searches. It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about.
What does the company not do well? I'm not sure, It is what it is and doesn't promise anything it can't deliver well.
What do you wish you had known about the company before using? Nothing exactly