What does the company do well? Yext provides the option to manage multiple pages from multiple platforms. It's helpful to be able to have all reviews and data in one place and to be able to measure the effectiveness in platform. Additionally, the ability to engage and respond is a big win for in platform features.
What does the company not do well? The opt-in for Facebook pages. The platform seems to take over the Facebook pages, and we have had issues in the past that we have seen Yext posting on behalf of the page. I am guessing this has been fixed since we had the issue, but it was a red flag for us in the past,
What do you wish you had known about the company before using? Online review/reputation management. It's been great from an efficiency perspective.