What does the company do well? Active Campaign offers powerful email automation features and a simple-to-use drag and drop interface to build out your automations. They also allow you to set up unlimited lists and tags so it's easy to keep all your contacts organized. Also, their support is great.
What does the company not do well? If you have a lot of contacts it gets expensive. However, when compared to other software that has similar capabilities, Active Campaign is reasonably and competitively priced.
What do you wish you had known about the company before using? Nothing. I tried many of the other autoresponders on the market and switched to Active Campaign. It's by far my favorite.