What does the company do well? The BrightEdge SEO platform offers access to a tremendous depth of insightful data that can be used to better inform your SEO strategies and ensure program success. We leverage the platform for virtually all of our SEO clients, and have found a benefit both in terms of the overall results; as well as our internal efficiency in identifying and executing on opportunities.
What does the company not do well? Like all rich platforms, you'll get out of it what you put in. The user interface is simple and easy to use; but in order to leverage the advanced features (which are super powerful), you'll need to invest a little in training. We've found their online training videos to be great resources. In the event that you may need hands on training, their team has been excellent to work with.
What do you wish you had known about the company before using? Using BrightEdge has changed my relationship with SEO. Thanks to a robust on-boarding period, their (mostly) intuitive platform, and ongoing support, keyword research is a breeze.