What does the company do well? Customer support is amazing. It's like having a full time dedicated employee from BrightEdge working with us. Our support professional is knowledgeable and available almost at any time night or day.
What does the company not do well? Pricing is high. There are comparable services that offer similar insights and reports. BrightEdge's platform is more robust and it uses a bigger/better database of indexed search terms. That said, it is difficult to justify passing through the costs to small and medium advertisers when less expensive resources provide relatively comparable data.
What do you wish you had known about the company before using? Nothing. The sales process was thorough and the training and ongoing support have been excellent.