What does the company do well? The platform is fairly easy to use and the reporting is very easy to use (and digestible). It's easy to drag and drop the different widgets to visualize your data.
What does the company not do well? The platform itself is pretty expensive and it seems that it'd be better to post natively (i.e. in Facebook, Google Ads for YouTube), versus in Sprinklr based off the different changes Facebook and Google constantly implement. In addition, for any sort of training, you'll have to pay (even if you have an account manager).
What do you wish you had known about the company before using? I wish I had known more about the integration between organic and paid social postings.