What does the company do well? - MailChimp integrates wonderfully with a multitude of services, such as Unbounce and HubSpot. We have used HubSpot's integration with MailChimp, and it works flawlessly - people fill out the form on our website, the info goes to HubSpot and MailChimp, and the latter begins to send out a chain of emails to the customers, helping them find the information they are looking for.
- Incredibly easy to use and with excellent help articles (much better than SendGrid's that had me trying to figure out how to delete a contact from my database for over 30 minutes). The user journey is streamlined, and there are helpful tips everywhere so that you never feel lost.
- the free version is suitable for small businesses when you don't need that many contacts, and if you've got a more extensive database, you can easily scale up (with convenient pricing options to choose from - from contacts' database size to the number of emails you need to be sending monthly)
What does the company not do well? - the pricing is more expensive than some of the other options on the market (for example, SendGrid) but it's worth it.
- so far I haven't found a way how to add three columns in my emails (if, for example, the rest of the email is single-columns)... I can insert a table, but it doesn't look good on mobiles.
What do you wish you had known about the company before using? To be honest, I have been using MailChimp for so long that I don't remember the time when I wasn't using it. I have used a lot of other options (for various needs) and always came back to MailChimp as the one that could make my email life so much easier and pretty.