What does the company do well? I use raven tools on a regular basis to run SEO audits for clients. It works great for discovering technical errors. It doesn't work very well for ongoing reporting. The date parameters are limited and I feel there are a lot of metrics you can't track, such as social networks. Raven has an impressive suite of tools that cover a wide spectrum of SEO/marketing needs.
What does the company not do well? I have found their customer service to be very slow. I also feel as though the products are not necessarily user-friendly, which makes better customer service a big need.
What do you wish you had known about the company before using? I wish I had known that the social network connections are very limited. Really just basic data is passed to Raven and only for Facebook/Twitter.